Persuasion

Let’s talk about building credibility… real credibility. Not the short term version of credibility that comes from a referral or a common friendship or the personal courtesy of someone giving you a chance. No… let’s talk about the long-term credibility that is built by you, your actions and your performance. Real credibility is created in […]

One of the things I listen closely for in our workshops is a certain kind of vocabulary that we call “weak” or “qualifying” language. And when I hear it, my coaching sensors start ringing loudly. Words or phrases like “sort of,” “kind of,” “pretty much,” or “basically,” can be toxic for the speaker and dramatically […]

As a coach, I see a lot of different kinds of speakers: those who are confident and controlled and others who are nervous and still figuring out how to get their point across. And I’ve had people ask, “Don’t you sometimes want to laugh at how bad some of these presentations can be?” It might be hard to believe, […]

We coach people to be as powerful in their communication as possible. But sometimes, your audience is just not open to what you have to say. Our clients often share experiences where the audience is not always open minded. Some of our clients tell us, “They don’t want to hear that from me,” due to […]

My colleagues and I always talk and teach about the importance of knowing your audience, and preparing for your work communication correctly. And at the center of that work is the ability to clarify the message and “the ask,” to try to anticipate what the audience will care about, and the questions or objections they […]

When you stand up to speak in a professional setting, there are three primary ways you are interacting with your audience: the message you have developed, the slides you have created, and the delivery skills you exhibit. All three matter, because all three impact your audience’s experience. Many people think about their work presentations this […]

Have you ever noticed that when people are making a business presentation, very often, they make the story sound super complicated? Have you ever noticed that once they sit down, and it is over, and someone asks simple questions, they can give simple, coherent answers? Have you ever listened to something they say in Q&A […]

One of the key elements of successful persuasion and consensus-building is how you frame the choices for your audience. I spend time in every single workshop I teach, trying to help our clients think about a problem from at least two angles: what they want the audience to think/feel/do; and how much urgency they will […]

We all know that one of the most important questions to address in our communication is why. Why are we proposing this change? Why is this a problem? Why should you care? Along with what, how, when, where, who, and next, the why helps our audience see the relevance and importance of our communication and […]

There are lots of ways to think about persuasion. And our team always advocates an approach that is based on preparation and a thorough understanding of the audience. But there’s one fundamental and additional element that can never be forgotten. In addition to a thorough understanding of your audience, you also need a thorough understanding […]