Persuasion

At The Latimer Group, we talk and write all the time about the ability to communicate clearly. That is our purpose, our mission, our raison d’etre. To succeed in the 21st century global business environment, you need to be able to communicate with your colleagues, employees, customers, prospects, and shareholders, and you need to be […]

Learning how to become an expert in anything is complex… mastering an athletic skill, inhabiting a character in a play, communicating in a powerful way, or anything else. Expertise, in any endeavor, is not easy to accomplish. Whenever I take a close look at the training and preparation habits of elite performers (something I do […]

Lots of people spend time working on their preparation for their presentations. But for many, we spend considerably less time preparing for what follows the presentation… the Q&A. And in fact, one of the questions we hear most often in our coaching sessions is this: Can you help me sound more confident, when I am […]

Let’s talk about building credibility… real credibility. Not the short term version of credibility that comes from a referral or a common friendship or the personal courtesy of someone giving you a chance. No… let’s talk about the long-term credibility that is built by you, your actions and your performance. Real credibility is created in […]

One of the things I listen closely for in our workshops is a certain kind of vocabulary that we call “weak” or “qualifying” language. And when I hear it, my coaching sensors start ringing loudly. Words or phrases like “sort of,” “kind of,” “pretty much,” or “basically,” can be toxic for the speaker and dramatically […]

As a coach, I see a lot of different kinds of speakers: those who are confident and controlled and others who are nervous and still figuring out how to get their point across. And I’ve had people ask, “Don’t you sometimes want to laugh at how bad some of these presentations can be?” It might be hard to believe, […]

We coach people to be as powerful in their communication as possible. But sometimes, your audience is just not open to what you have to say. Our clients often share experiences where the audience is not always open minded. Some of our clients tell us, “They don’t want to hear that from me,” due to […]

My colleagues and I always talk and teach about the importance of knowing your audience, and preparing for your work communication correctly. And at the center of that work is the ability to clarify the message and “the ask,” to try to anticipate what the audience will care about, and the questions or objections they […]

When you stand up to speak in a professional setting, there are three primary ways you are interacting with your audience: the message you have developed, the slides you have created, and the delivery skills you exhibit. All three matter, because all three impact your audience’s experience. Many people think about their work presentations this […]

Have you ever noticed that when people are making a business presentation, very often, they make the story sound super complicated? Have you ever noticed that once they sit down, and it is over, and someone asks simple questions, they can give simple, coherent answers? Have you ever listened to something they say in Q&A […]