What You Need to Know To Tell Your Story

At The Latimer Group, we talk and write all the time about the ability to communicate clearly. That is our purpose, our mission, our raison d’etre. To succeed in the 21st century global business environment, you need to be able to communicate with your colleagues, employees, customers, prospects, and shareholders, and you need to be able to get to the point quickly and clearly.

But to take that even further, you also need to be able to communicate your (or your organization’s) value. You need to be able to explain what your mission, your offer, and your competitive advantage are. If you are pitching a project, you need to be able to explain the value the project will deliver. If you are asking for more resources for an existing project, you need to be able to explain why those resources are necessary. If you are pitching your team or your company, you need to be able to explain what you offer or do differently than the competition around the corner.

In other words, you need to be able to explain what makes you, your company, or your idea (whatever you are pitching) invaluable and unique.

In order to do all this, you need to have a narrative. You need to have an understanding of your story, and your value. Because if you don’t know what it is, and can’t articulate it to yourself, you won’t be able to explain it to anyone else.

The point here is this… before we can have a conversation about how to explain your value quickly and clearly, you first need to know what your value is. We can’t work on how to tell the story better, without first knowing what the story is.

Think about it for yourself and your organization. Do you know what the value is? Are you sure? What problem are you solving? What opportunity are you leveraging? What unique situation are you taking advantage of? Because we need to have all our ingredients available before we can begin building our story.

Good luck, and have a great day.

Does your team:
– Take too long to make decision?
– Fail to ask for what it wants or needs from you?
– Make things too complicated?
– Deliver unconvincing or disorganized presentations?
– Have new hires who are unprepared to communicate in the workplace?

We transform teams and individuals with repeatable toolsets for persuasive communication.
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Brett Slater

A book about change

The Latimer Group’s CEO Dean Brenner is a noted keynote speaker and author on the subject of persuasive communication. He has written three books, including Persuaded, in which he details how communication can transform organizations into highly effective, creative, transparent environments that succeed at every level.