Context is Critical
Posted On January 23, 2024 BY Dean Brenner
Over the course of this blog, we write frequently about the important ingredients for great communication… clarity and brevity chief among them. Today we touch on another critical ingredient: context. Context is critical. Context creates relevance. Context helps your audience engage and listen. Context helps your audience care. We are all time starved. We are all attention deprived, to varying degrees. […]
Advancing Your Listening Skills
Posted On January 18, 2024 BY Dean Brenner
My colleagues and I always talk and teach about the importance of knowing your audience, and preparing for your work communication correctly. And at the center of that work is the ability to clarify the message and “the ask,” to try to anticipate what the audience will care about, and the questions or objections they […]
A Suggested New Year’s Resolution
Posted On January 2, 2024 BY Dean Brenner
Good morning to our clients and friends around the world! Happy new year! We hope you all had a restful and joyous holiday, and we look forward to charging ahead into 2024 with you. Here is a quick thought to get our year started off correctly, something that we are taking on here at The […]
Your Colleagues Will Build a Statue in Your Honor
Posted On November 2, 2023 BY Dean Brenner
In nearly every workshop I teach, I ask a question that sounds something like this: “How many of you attend too many meetings that run long?” Nearly every hand goes up, every time. “How many of you get too many emails that are too overwhelming to read?” Nearly every hand goes up, every time. “How […]
To Be More Persuasive, Be More Than a Messenger
Posted On September 28, 2023 BY Dean Brenner
So often in preparing to communicate, we make a fundamental mistake: we enter what my colleagues and I refer to as “the messenger mindset.” What this means is that our entire approach to communication is about the “delivery of information.” When we fall into the messenger mindset trap, we are only thinking about what we want […]
6 Tips to Help You Nail Your Next Interview
Posted On August 24, 2023 BY Dean Brenner
In our coaching and training, we end up discussing the interview process all the time. Many of our existing clients interview regularly for promotions within their company. And we also partner with many young professionals or “pre-professionals,” who are trying to get launched and established on their career path. In other words, regardless of where […]
How to Communicate Through Conflict
Posted On August 8, 2023 BY Dean Brenner
Communicating through conflict doesn’t have to be that hard. It can be… but it doesn’t have to be. And the key is your mindset during the conflict. What are you thinking about when communicating with the person you are in conflict with? Are you thinking about winning the discussion, regardless of what comes later? Are […]
Four Long-Term Benefits of Great Communication
Posted On August 3, 2023 BY Dean Brenner
Being a great communicator is about so much more than the sales call you’re about to make, the meeting you’re about to join, or the conversation you’re about to have… Beyond the immediate benefits of closing a sale, or contributing to a meeting, great communication skills create several significant realities that will benefit you in […]
It’s Your Presentation and Your Story
Posted On July 11, 2023 BY Dean Brenner
Do you ever have to participate in a standard, regularly-scheduled meeting within your company, where you (or someone you work with) presents updated data and information on the business/project? (I am sure your answer is “yes.” Most of us have.) Do these meetings end up feeling like the same meeting over and over and over […]
3 Keys to Stronger Audience Retention
Posted On April 11, 2023 BY Dean Brenner
Your audience will only remember a small percentage of what you say. Some studies suggest it will be less than 20%. Fact. Other studies suggest that the average adult attention span is now about 8 seconds. Bummer. So what do you do about it? We could simply surrender, and assume that this is the new […]