The Metrics Of Persuasion: Two Key Variables In A Presentation
Posted On May 6, 2019 BY Dean Brenner
Originally posted with the Forbes Coaches Council, April 2019 Maybe this has happened to you: You walk into a conference room fully confident that you’ve prepared well and put together a crisp, persuasive presentation that will instantly wow your audience. The proposal you’ve developed is clearly the right choice, and you know the numbers that support your […]
True Persuasion Comes from Being More than a Messenger
Posted On April 24, 2019 BY Dean Brenner
So often in preparing to communicate, we make a fundamental mistake: we enter a messenger mindset. Rather than establishing a clear goal and aiming to persuade our audience, we set out to inform, to update, to share. On this path, we end our inquiry with a period: here’s what I need to say, full stop. But […]
4 Steps to Editing Your Presentation When Time is Short
Posted On April 17, 2019 BY Dean Brenner
It’s a common occurrence in the business world. You prepare a meeting, presentation, or speech for a certain length of time, only to find out that you have a lot less time than you planned for. Sometimes we even learn our fate as we are walking into the presentation. We’ve spoken a lot lately about […]
The Message Makeover Podcast: Simplifying Your Communication with Bryan Gildenberg
Posted On April 15, 2019 BY Dean Brenner
“Getting them to embrace their humanity in front of an audience is a leap, and often times, people don’t want to do that…When you are talking to an audience, you are trying to move people, and the best way to do that is to talk to them like they’re people.” – Bryan Gildenberg, Chief Knowledge […]
Five Ways To Bring Your PowerPoint Back To Life
Posted On March 27, 2019 BY Dean Brenner
Originally published with Forbes Coaches Council, February 2019. Death by PowerPoint. Or as Dilbert put it: “PowerPoint poisoning.” It’s software that is so despised that it has been banished by Amazon and banned from military strategy meetings. It’s easy to hate on PowerPoint. After all, it’s often the single common denominator between all the boring presentations and too-long meetings we […]
Clarity and Brevity: The Search Continues
Posted On March 18, 2019 BY Dean Brenner
Have you ever sat through a meeting, or a conference call, or a presentation, and thought to yourself, “Oh my god… I wish this person would get to the point…“? Yeah. Me too. Many, many times. We all know what it feels like to have our time wasted by someone who just won’t, or can’t, get to the […]
The Key to Simple and Clear Communication in a Noisy World
Posted On March 13, 2019 BY Dean Brenner
Communication clarity is really hard in the 21st century… a mantra I have recited over and over in this space. It’s hard because of the noise, the competition for mind share, and shrinking attentions spans. But often the best way to combat difficulty and noise is to focus on the most simple, basic elements of […]
Capture My Attention Or Lose Me Forever
Posted On February 25, 2019 BY Dan Cooney
The first car stolen or “captured” in the movie “Gone in 60 Seconds” was a 1999 Aston Martin DB7. While Nicholas Cage had an entire minute to capture the car in the movie, in the corporate world, you have just ten seconds to capture your audience’s attention. In my last post, we showed you why capturing attention […]
10 Time Management Tips to Make You a Better Communicator
Posted On February 20, 2019 BY Dean Brenner
Simple idea today, that comes up in our coaching sessions from time to time. My colleagues and I talk all the time about great communication skills, and all the things that help create those skills. We believe that when we take the time to prepare for our meetings, presentations and calls, we will do a much […]
A Simple Strategy To Know Your Audience
Posted On January 24, 2019 BY Dean Brenner
Originally published with the Forbes Coaches Council, December 2018. One of our central tenets in teaching persuasive communication is to know your audience. Having an informed sense of your audience’s needs, concerns, and context (did the company just suffer a drop in the stock price, did the VP in the room just get a big promotion, […]