Persuade Your Way To A New Job
Posted On August 7, 2019 BY Dean Brenner
Originally published with the Forbes Coaches Council, July 2019. We all face many moments of persuasion in our careers: convincing an executive to back a new initiative, selling a product or service to a new client, bringing our teams on board to change strategies. But perhaps the most important and nerve-racking persuasion opportunity is much more personal: […]
6 Steps to Help You Nail Your Next Interview
Posted On July 22, 2019 BY Dean Brenner
In our coaching and training, we end up discussing the interview process all the time. Many of our clients interview regularly for promotions within their company. And almost all of our clients have to conduct interviews with others, for positions they are trying to fill on their own teams. Part of our coaching process is to ask […]
How to Be Productive in an All-Access World
Posted On June 12, 2019 BY Dean Brenner
I recently got a great email from a client named Colin. We’ve done extensive work with his company over the last five years, and Colin will occasionally reach out and give me a great idea for a blog post or a podcast. Colin listed for me the ways that his colleagues can reach him: work email (which […]
Your Presence is Everything About You
Posted On May 22, 2019 BY Dean Brenner
There is this flawed perception that comes up in workshops all the time. And that perception is that “presence” is primarily created by the way one dresses, acts and speaks. We hear it all the time. First-time participants in our workshops want to separate the overall presentation performance into separate buckets: “Okay, let’s work on […]
The Psychological Challenge of Brevity
Posted On May 20, 2019 BY Dean Brenner
We had a great conversation with clients recently, in one of our Persuasive Communication Skills Workshops. And the topic of this conversation was typical. We were discussing with participants the need for getting to the point in the 21st century business world. And several of the participants were politely but firmly pushing back, concerned that I was coaching […]
3 Keys to Stronger Audience Retention
Posted On May 13, 2019 BY Dean Brenner
Your audience will only remember a small percentage of what you say. Some studies suggest it will be less than 20%. Fact. Other studies suggest that the average adult attention span is now about 8 seconds. Bummer. So what do you do about it? Focus on all three aspects of the audience experience: Make sure […]
One Meeting, Two Meetings, Short Meetings, Few Meetings
Posted On May 8, 2019 BY Dean Brenner
Here are some stats that will shock you: The average American employee attends 62 meetings per month, half of which are described by those same workers as a “total waste of time.” That translates into 31 hours per month, per employee of unproductive time. In addition, 45% of those polled felt “overwhelmed” by the number […]
The Metrics Of Persuasion: Two Key Variables In A Presentation
Posted On May 6, 2019 BY Dean Brenner
Originally posted with the Forbes Coaches Council, April 2019 Maybe this has happened to you: You walk into a conference room fully confident that you’ve prepared well and put together a crisp, persuasive presentation that will instantly wow your audience. The proposal you’ve developed is clearly the right choice, and you know the numbers that support your […]
True Persuasion Comes from Being More than a Messenger
Posted On April 24, 2019 BY Dean Brenner
So often in preparing to communicate, we make a fundamental mistake: we enter a messenger mindset. Rather than establishing a clear goal and aiming to persuade our audience, we set out to inform, to update, to share. On this path, we end our inquiry with a period: here’s what I need to say, full stop. But […]
4 Steps to Editing Your Presentation When Time is Short
Posted On April 17, 2019 BY Dean Brenner
It’s a common occurrence in the business world. You prepare a meeting, presentation, or speech for a certain length of time, only to find out that you have a lot less time than you planned for. Sometimes we even learn our fate as we are walking into the presentation. We’ve spoken a lot lately about […]