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According to some sources, more than 30 million business presentations are created each day. And you know what? Most of them are terrible. We’ve all sat through the proverbial terrible presentation with no purpose, nothing memorable, no clear action items, too many slides, the monotonous drone of the boring presenter. There is a reason business […]

When You Speak Well

Posted On May 18, 2015 BY

Have you ever listened to someone who speaks really well? Who gets to the point? Who makes the point clearly? Who doesn’t waste your time and makes the message valuable? It is SO nice when that happens, right? It is so refreshing when a presentation or a conference call or an important conversation is efficient […]

If we look at our communication as if it were a meal that our audience will consume, we’ll of course want to prepare a communication “meal” they will enjoy. A meal that will satisfy their hunger for simple, valuable communication. And in order to do that, there are 5 ingredients that must be included in […]

My son Zach has made a few guest appearances in our blog here. He frequently says or does something that makes me see connections between my work, and my conversations with him. Despite his age, he seems to have a knack for saying the simple little things to inspire me. Anyway… he did it again […]

We are learning to deal with details and data, enormous amounts of it. We have spent the last 20+ years making massive improvements to the ways we create it, gather it, store it, share it, and analyze it. But it is only recently that we have realized that all this information and data and details […]

Your audience will only remember a small percentage of what you say. Some studies suggest it will be less than 20%. Fact. Other studies suggest that the average adult attention span is now about 8 seconds. Bummer. So what do you do about it? Focus on all three aspects of the audience experience: 1. Make […]

When People Listen to You

Posted On April 20, 2015 BY

We all know how it feels to have our time wasted. Have you ever been in a meeting/presentation/conference call that seemed to have no purpose? Or where the speaker could not get to the point? Or where you wondered why you were even there? [Pause for you to nod in agreement…] Have you ever listened […]

The New Competitive Advantage

Posted On April 16, 2015 BY

We recently wrote about the shift from the Information Age to the newly sprouting Communication Age. Information is now fully a part of our lives. It is baked into everything we do. And we are now on the back side of this massive shift towards more, better, more-easily-accessed information. The new competitive advantage will come […]

The Lost Art of Compromise

Posted On April 14, 2015 BY

On April 9th, The U.S. marked the 150th anniversary of the end of the American Civil War. While I’m not a historian, history (American military history, specifically) is a favorite subject of mine, so this week’s commemoration has me thinking. In the wake of General Lee’s surrender to General Grant at Appomattox Courthouse, President Lincoln […]

When you are giving a business presentation, do you tell people what you think is most important? Or do you find ways to demonstrate value from their perspective? When we are talking about being more persuasive, this is one of the most important things to consider. If you want to persuade anyone of anything, you […]

A book about change

The Latimer Group’s CEO Dean Brenner is a noted keynote speaker and author on the subject of persuasive communication. He has written three books, including Persuaded, in which he details how communication can transform organizations into highly effective, creative, transparent environments that succeed at every level.