Blog

We think and talk about persuasion a lot over here at The Latimer Group. We believe that the ability to use your words to create good outcomes is a critical skill in our world today… this has probably always been true, but perhaps never MORE true than it is today. In a world where communication and information […]

It’s OK To Not Be OK

Posted On March 25, 2022 BY

(Author’s Note: For those who have been following along with this blog for a while, you know that your authors, especially this one, are not afraid to share elements of our non-work life here. For those who are new to this blog, don’t let the personal nature of today’s topic scare you away. This is […]

So often in preparing to communicate, we make a fundamental mistake: we enter what my colleagues and I refer to as “the messenger mindset.” What this means is that our entire approach to communication is about the “delivery of information.” Rather than communicating based on goals and desired outcomes, we set out to inform, to update, […]

The other day I was playing with my kids, and my daughter asked me about what I do at The Latimer Group. I gave her what I thought was a good answer, straight from our highly curated marketing materials: “we provide coaching and training to…” But my answer wasn’t super helpful to a six-year old. […]

This post was written by Hannah Morris, Coach and Facilitator at The Latimer Group.  What is “organizational identification” and why does it help and hinder change efforts? Put simply, organizational identification is feeling part of something. It is the way members feel a part of the collective mission, values, and priorities of an organization. Employees with […]

This post was written by Hannah Morris, Coach and Facilitator at The Latimer Group.  Our organizations and teams are undergoing more change than ever before. Some are large-scale organizational transformations, others are small-scale process shifts, but we are all feeling the impact of change. Adaptability to change is becoming essential – both for organizations and for […]

Business Is a Team Sport

Posted On March 14, 2022 BY

One of the primary goals of this blog is to share our team’s ideas on communication skills, and highlight all of the ways that great communication helps you in the workplace. Great communication contributes to stronger leadership, collaboration, customer service, client retention, brand building, sales success, employee retention… a long list of important business success […]

Hello friends! We recently added a new element to our website, where you can submit your communication questions directly to us. We will collect the questions, and either answer directly back to you, or when appropriate, publish your questions and our answers on our blog. Our goal here is to give you some quick support […]

Getting people to listen to you in today’s modern workplace is hard enough. We write about that challenge all the time. But once you get people to hear you, your challenge is not over. Getting people to hear you is a great first step… but only a first step. The next step, which may also be the […]

(Author’s Note: The Latimer Group has been around for twenty years… a long time, and a milestone we are proud of. And one of the things I have been doing a lot of this year is reflecting on how much the world has changed in those twenty years. This post will be the first of […]

A book about change

The Latimer Group’s CEO Dean Brenner is a noted keynote speaker and author on the subject of persuasive communication. He has written three books, including Persuaded, in which he details how communication can transform organizations into highly effective, creative, transparent environments that succeed at every level.