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Why Capturing Your Audience’s Attention Is All-Important

“Did the speaker first capture the audience’s attention?” This is perhaps the most critical coaching question we ask in our persuasive communications workshops. What’s the big deal? Well, it’s a noisy, “this one goes to eleven” world out there, and it’s only getting noisier. How are you going to be heard in that world? If you can’t capture […]

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How to Make Sure Your Important Email Gets Read

The numbers may vary from study to study, but the story is generally the same these days: a significant percentage of emails today are initially read via a mobile device. But when it comes to work-related emails, most of the importantemails we write, the ones with some substance on important topics, we tend to write from […]

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To Be More Persuasive, First Practice Good Pre-Persuasion

Do you find it easy to persuade people? That’s a broad question, with an answer that is likely to be some version of, “Sometimes.” Whether someone is easily persuaded depends on a lot. The size of the ask, the environment and situation you’re in, the kind of person you’re trying to persuade, and other variables […]

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Three Keys to Speaking Confidence and Conviction

This post was written by Amy Fenollosa, Director of Learning at The Latimer Group Think of the great leaders you’ve worked with in the past. Think of the speakers or leaders who stood out or inspired you, and consider what it was that made such an indelible impression. Wherever they may come from in the world, […]

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A Simple Strategy To Know Your Audience

Originally published with the Forbes Coaches Council, December 2018. One of our central tenets in teaching persuasive communication is to know your audience. Having an informed sense of your audience’s needs, concerns, and context (did the company just suffer a drop in the stock price, did the VP in the room just get a big promotion, […]

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The Two Secrets to Being a More Confident Public Speaker

The single most frequently asked question I hear regarding public speaking is this… “Dean, how can I be more confident as a speaker?” I’ve been in this line of work for more than 15 years, and every year, I hear that question more than any other. And throughout my time leading The Latimer Group, my answer has remained […]

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The Message Makeover Podcast: An Interview with Olympic Sailing Coach Luther Carpenter

“If you don’t hear these words and understand their importance, we are not going to get ‘there.’ And in my world, getting ‘there’ is winning a gold medal.” ~Luther Carpenter, US Olympic Sailing Coach Coaching people to elite performance is hard, under any circumstances. But it is especially hard at the Olympic Games, where you are […]

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Making A Plan To Listen

Originally published with the Forbes Coaches Council, December 2018. When we go into a meeting, we all usually have some sort of plan for what we want to say. But how many of us make a listening plan? Now, listening may seem like the simplest thing in the world to do, and the idea of taking a […]

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