Blog

Our work at The Latimer Group is all about helping our clients build strong and powerful communication skills. And to do that effectively, we have to be able to help them assess two things: current strengths and weaknesses, AND a path towards improvement. One without the other just isn’t that helpful. Skill development, in any […]

The hardest thing for any subject matter expert (an “SME” in business vernacular) to do is to explain his or her area of expertise in simple and clear ways. When we are “in” it, when we are living the topic every day, when we know a lot about a certain topic, it often can be […]

The Art of Keeping it Simple

Posted On April 13, 2023 BY

Anyone who has ever worked with The Latimer Group, or read or listened to any of our content, will easily recall one of the primary tenets of our work – great communication requires that you understand who you are speaking to. We discuss this constantly — anyone who designs and delivers a message without being […]

Your audience will only remember a small percentage of what you say. Some studies suggest it will be less than 20%. Fact. Other studies suggest that the average adult attention span is now about 8 seconds. Bummer. So what do you do about it? We could simply surrender, and assume that this is the new […]

There is a theme that comes up in every workshop we teach… we live in a really noisy world. The world is indeed very loud, with a seemingly endless competition for mindshare and attention. And everyone we speak to is drowning in too much information, too many meetings, too much access, too little time. This […]

In our workshops, we talk all the time about making things simple. The simple answer wins the day most of the time. In a world that is increasingly fast-paced, time-starved, and overloaded with information, the person who can make complicated things simple and easy to understand rules the world. But when I talk about this […]

The Sign of a Great Team…

Posted On March 30, 2023 BY

… is not the absence of conflict. The sign of a great team is the ability to resolve conflict, in a respectful and productive way. Of all the truisms I hold dear, this one has proven to be more true, more consistently, than any other. I first learned this truism when I was competing for […]

Does your message stand out? Do you make it easy for your audience to remember what you say? Does your message make an impact on the mind of your listener? You need to care about this, because there is so much competition for the mindshare of every audience. There are so many things that come at each of […]

It’s a common occurrence in the business world. You prepare for a meeting or presentation, expecting that you will be able to speak for a certain length of time… only to find out that you will be allotted much less time than you planned for. Sometimes we even learn our fate as we are walking […]

This post was written by Jay Prewitt, Director of Coaching and Facilitation at The Latimer Group.  It was Saturday, January 28, 2023, and I was on my way to Starbucks, and then a hike in Laguna Canyon, when my phone rang. It was my colleague, our CEO Dean, and I immediately wondered if I would be heading […]

A book about change

The Latimer Group’s CEO Dean Brenner is a noted keynote speaker and author on the subject of persuasive communication. He has written three books, including Persuaded, in which he details how communication can transform organizations into highly effective, creative, transparent environments that succeed at every level.