Tag Archives: message

Communication Doesn’t Have to Be Difficult

Don't make communicating more difficult than it has to be. Focus on the simple questions and simple answers, then build from there. Communication clarity is really hard in the 21st century… a mantra I have recited over and over in this space. It’s hard because of the noise, the competition for mind share, and shrinking attentions spans. But often the best way to combat difficulty and noise is to focus on the most simple, basic elements of what you are trying to achieve. You are competing for clients’ mind share and attention span? It’s complicated out there in the world today? Lots of things to talk about? All of the above?

The best way to compete in a loud, busy, complicated business space is to try NOT to be loud, busy and complicated. In fact, the best way to compete in a loud, busy, complicated space is to present something that is calm, thoughtful, with easily-understood value. Make it easy for your customers to understand what you do for them… why you are valuable for them… how you will save them time, or build their bottom line, or make them better at something that is important to them.

We spend a lot of time talking to people in lots of organizations… smart people… thoughtful, diligent people. And we are always amazed how many people make their communication harder than it has to be.

Clear, simple, valuable communication starts with your preparation. And in your preparation, the more clear and simple the questions you ask yourself are, the more likely you’ll create communications that are clear and simple. Questions like:

So what do we want to be known for? 

What do we want people to hear and remember about us?

What do you customers want most from us?

What do our customers need from us?

Questions like these, and others, are at the heart of great business communication preparation. And anything that drifts beyond your answers to these questions should be cut away. Get rid of it. It will only clutter things up.

Keep it simple. Ask yourself simple questions. Limit yourself to simple answers. And then build around that.

Don’t make it harder than it has to be.

Have a great day.

At The Latimer Group, our individual Coaching services are highly customized and designed to help you achieve your specific goals. Typical engagements focus on developing skill sets in Leadership Communications, Public Speaking, and Executive-Level Business Presentations. To learn more, e-mail us at info@TheLatimerGroup.com
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Want Stronger Communication? Eliminate Weak Language

This past weekend, I was at the breakfast table sharing coffee with my wife, and our seven-year old son. While we were sitting there, he asked me lots of questions (as always) about whatever was inside his head. Today, it was plants and how they grow. And I said something like, “All living things keep growing, all… Continue Reading

How Distracting is Your Speaking Style?

Have you ever listened to that person who says something like “um” over and over and over? After a while, all you hear are the “ums.” How about the person who says “like,” or “you know?” Hard to listen to that after a while. How about the person who qualifies everything they say with a… Continue Reading

Petulance, Parenting, and the President

Earlier this morning, I was thinking about the way I coach clients. My colleagues and I always preach the important of message AND delivery. Message matters, first and foremost. But the way in which the message is delivered has a huge impact on the way the message is received. And then on my drive into… Continue Reading

How to Gain Mindshare in 2017

It’s hard to get people to pay attention any more. A lot of people believe that attention spans are shrinking. But regardless whether they are or not, here is an undeniable fact: there is exponentially more competition for mindshare and attention than ever before. So the net effect is the same — because there is… Continue Reading

Speaking Tips: Substance Over Style

At The Latimer Group, we constantly preach the importance of substance over style. Substance matters. The details matter. Your message matters. Otherwise you are like this guy. Major props to our friend and client Karen for sharing this video with us. Have a great day. At The Latimer Group, our individual Coaching services are highly… Continue Reading

Construct Your Message in Three Acts

Here is a great way to think about your message, in three acts. Act I: THE OPEN You meet your audience, and your audience meets you. Your goal is to get them engaged right away, and the best way to do that is showing them what will be coming. Give them the topic, the main points,… Continue Reading

Think of Your Message Like a Meal

A good meal should be enjoyed, one bite at a time. Take a bite, chew it, swallow it, enjoy it. If you eat it too quickly, it will be over and you will not have had a chance to think about it and appreciate the experience. Slow down! Don’t eat so quickly! And a good chef… Continue Reading

Sharing Credit Builds Better Teams

  Have you ever worked with someone who seems obsessed with taking credit for everything? I have, and it… is… awful. It is unmotivating, frustrating, and exhausting to be around someone who is constantly trying to remind you how great they are. All you ever hear from a person like that is some version of… Continue Reading

Your PowerPoint Slides Can Only Hurt Your Presentation

According to some sources, more than 30 million business presentations are created each day. And you know what? Most of them are terrible. We’ve all sat through the proverbial terrible presentation with no purpose, nothing memorable, no clear action items, too many slides, the monotonous drone of the boring presenter. There is a reason business… Continue Reading

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Email: info@thelatimergroup.com