The LeBron James Homecoming Announcement, Part 2

lebron2In the latest edition of our Soundwaves podcast, we offer some additional thoughts on the July 10, 2014 announcement by LeBron James that he’ll be returning to his home town of Cleveland to play with the Cavaliers once again.

Rare is the occasion when a celebrity — especially such a high-profile one as LeBron — makes a statement that’s humble, honest, and authentic.

Part 1 of our commentary on this “Pitch Perfect” press piece can be found here. And if you’d like to hear the audio version of this piece, listen below, or subscribe to the Soundwaves podcast on iTunes.

Have a great day.

Photo by Keith Allison distributed under the following license.


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Dean Brenner

A book about change

The Latimer Group’s CEO Dean Brenner is a noted keynote speaker and author on the subject of persuasive communication. He has written three books, including Persuaded, in which he details how communication can transform organizations into highly effective, creative, transparent environments that succeed at every level.