Persuasion

I just returned from my 25th college reunion this past weekend, and yes… it was fun and exhausting, and a wonderful walk down memory lane. I spent time with great friends who I see regularly, occasionally and almost never, and all of it was amazing. Every reunion contains countless “so what have you been up […]

Last week, during a series of workshops with one of our best clients, a fascinating topic came up for discussion. As we were reviewing the themes of The Latimer Group’s Model for Persuasion, one of the participants commented that “this seems more art than science.” The conversation paused for a few moments, we all thought […]

Teams are everywhere, in every corner of professional life. The concept of “team” is pervasive, so much so that most people take the concept for granted. Most people don’t really grasp what it means to be part of a good, functional, productive team. Most people have probably never experienced “team” at its highest form. True […]

(Earlier today, at my 5am spin class, I heard some sad news. I learned that a guy who had been a regular member of our early morning spin group had died over the weekend, apparently taking his own life. We weren’t close… we were friendly, enough to chat before and after class. We knew each […]

(Note: This post was originally published in August of 2013. But it’s more important now than ever.) My family and I spent the weekend with some dear friends, and over the course of a weekend of laughter, swimming, ping pong and wine, the conversation turned (for a few minutes) to business. My good buddy, who […]

I was recently speaking to a client, a person I have been coaching for about six months. This coaching assignment has been focused on the subtle aspects of persuasion. He is relatively new in his organization, and has wanted to work on how to better influence his colleagues, without coming on too strong. Many of […]

My colleagues and I preach the importance of “knowing your audience” all the time. We believe it is a critical component of persuasion. But knowing your audience requires knowledge on multiple levels, beyond just the individual. Here is what I mean… if you are pitching someone on your product or service, and trying to sell […]

(This post was originally published Dec 2014) I had an outstanding experience recently with a workshop participant from one of our major client companies. This young man had participated in one of our one-day presentation skills workshops about six weeks ago. And then he signed up for a different workshop this week, a two-day “executive […]

My colleagues and I always talk about the importance of knowing your audience, and preparing for your work communication correctly. We work with our clients on their ability to clarify the message and the ask, and to try to anticipate what the audience will care about, and the questions or objections they may have. And […]

My family and I recently returned from a short trip to Mexico. We have visited family there several times with our son over the last six years, and this was the first plane trip for our infant daughter. Traveling with young kids can be a real challenge, no matter how hard you try to organize […]