Soundwaves: Why You Should Be More Than a Messenger


We talk about this subject VERY often in our workshops and keynotes at The Latimer Group. We think it’s a hugely important step toward gaining competitive edge in the workplace.

The next time you speak in a meeting, or make a presentation, be MORE than a messenger. Make that presentation more than “just giving an update.” There’s always an opportunity to persuade, to change minds, and to build consensus. Getting into the mindset of persuasion, versus simply conveying information, will give you immense competitive advantage in the workplace.

We write about this mindset in greater detail in this blog post, and we talk about it in the latest episode of our Soundwaves podcast. Listen below, and subscribe to our podcast on iTunes to get new episodes delivered straight to your device.

At The Latimer Group, our individual Coaching services are highly customized and designed to help you achieve your specific goals. Typical engagements focus on developing skill sets in Leadership Communications, Public Speaking, and Executive-Level Business Presentations. To learn more, e-mail us at

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Dean Brenner

A book about change

The Latimer Group’s CEO Dean Brenner is a noted keynote speaker and author on the subject of persuasive communication. He has written three books, including Persuaded, in which he details how communication can transform organizations into highly effective, creative, transparent environments that succeed at every level.