Management Is Always About Change

As a business community, we spend a lot of time and money talking about and studying the concept of “change management.” And I understand why. It is an important concept, and organizations and their leaders need to be able to navigate the way through those major moments of change. Get it right, and lots of great things happen. Get it wrong, and things can go from bad to worse really quickly.

But the flaw in the study of change management is that sometimes the mindset seems to be “let’s make sure we are ready when that big period of change comes along.” And in reality, most businesses in most industries are dealing with a constant state of change. The change never stops. The world around us is constantly evolving, markets are changing, the field of play is continuously dynamic.

Which means that leaders don’t just need to be able to navigate change when big policies shift or org structures adjust. No, leaders need to be able to lead their organizations through change, always. Because the changes are happening at all times.

So, while we can still benefit from studying the concepts of change management, let’s also make sure that we never forget that change is constant. And those change management leadership skills won’t be something we dust off from time to time. Leaders will need those change management skills nearly every single day.

Good luck, and have a great day.

We believe that great communication skills change the world. We transform people and organizations of all sizes with simple, repeatable techniques, through an integrated platform of corporate training, coaching, and asynchronous learning.

Our entire business has been built on the referrals from satisfied clients. So, if you enjoyed your experience with The Latimer Group, or if you like what you read here, please share your experience with others. And if you would like to know more, please contact us at, or visit our website The Latimer Group.

We look forward to hearing from you.

Looking for more from The Latimer Group?


Leave a Reply

Your email address will not be published. Required fields are marked *

Brett Slater

A book about change

The Latimer Group’s CEO Dean Brenner is a noted keynote speaker and author on the subject of persuasive communication. He has written three books, including Persuaded, in which he details how communication can transform organizations into highly effective, creative, transparent environments that succeed at every level.