Great Communication as PART of Your Brand


In all of our workshops, we always ask participants their goals for the session. We get lots of great answers to that query. The participants in our workshops almost always come with ambitious and lofty goals.

And one theme we frequently hear is that the people we work with want to have great communication skills so that they can better articulate their value, their product, their service… Their brandWe applaud those goals.

But they also (slightly) miss the mark. Great communication skills do more than allow you to communicate your offer or your brand. Great communication skills can become part OF YOUR BRAND. Great communication skills can become part of what you are known for.

Imagine this… Imagine if you are known as someone who always gets to the point… Who doesn’t waste time… Who makes complicated things easier to understand… Who can articulate the vision in easy-to-grasp ways. Imagine how powerful that would be for you.

Your communication skills should not just allow you to communicate your brand. They can become a critical aspect of what you are known for.

Now THAT is a great goal.

Good luck, and have a great day.

At The Latimer Group, our individual Coaching services are highly customized and designed to help you achieve your specific goals. Typical engagements focus on developing skill sets in Leadership Communications, Public Speaking, and Executive-Level Business Presentations. To learn more, e-mail us at

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Dean Brenner

A book about change

The Latimer Group’s CEO Dean Brenner is a noted keynote speaker and author on the subject of persuasive communication. He has written three books, including Persuaded, in which he details how communication can transform organizations into highly effective, creative, transparent environments that succeed at every level.