Communication is the “Clutch” for Your Business Engine


The other day I was on a conference call with two good friends. One, Bill, is the CEO of US-based marine industry company. The other, Ron, is an independent marketing consultant. We were catching up on some business issues, and Bill made a comment that stuck with me. His company has had some communication challenges this year during an acquisition, and in reference to that period, he said “good communication is like the clutch in your car. It helps you switch to a higher gear.”

I paused and thought about it for a bit, and realized that Bill was exactly correct. I’m not a mechanic, and I’m sure there are more technical explanations on what the clutch actually does. But all I know is that when I want to change gears in my car, I engage the clutch. So too, when I want to change gears with my business, I communicate.

Think about it this way…

Whenever you need to ramp up or ramp down something in your business;

Whenever you are adding or reducing a capability or a service;

Whenever you are adding to or reducing your workforce;

Whenever you are doing anything that adds to or subtracts from the current reality of your business, you should think about drafting a communication plan.

When you add something to your business, you are potentially hitting a higher gear. When you take something away from your business, you may be going into a lower gear. And to change gears, you need to engage the clutch.

A good communication strategy will help your company change gears without grinding to a stop.

At The Latimer Group, our individual Coaching services are highly customized and designed to help you achieve your specific goals. Typical engagements focus on developing skill sets in Leadership Communications, Public Speaking, and Executive-Level Business Presentations. To learn more, e-mail us at

Photo by tannersjackson distributed under the following license


Leave a Reply

Your email address will not be published. Required fields are marked *

Dean Brenner

A book about change

The Latimer Group’s CEO Dean Brenner is a noted keynote speaker and author on the subject of persuasive communication. He has written three books, including Persuaded, in which he details how communication can transform organizations into highly effective, creative, transparent environments that succeed at every level.