4 Key Strategies for Persuasion
Posted On February 19, 2015 BY Dean Brenner
A quick post from the road today, about a pretty hot topic here at The Latimer Group: Persuasion. We write and talk about it all the time, and I think about it a lot, too (especially during down time when I’m traveling, like now). Consider the strategies you may need and use to persuade someone […]
The Balance of Needs
Posted On February 16, 2015 BY Dean Brenner
As a small business owner, I am constantly thinking about the various needs that I, and my teammates, should always be thinking about. What needs am I referring to? Whose needs? I am constantly thinking of three sets of need: 1. Our clients’ needs. We are a service provider, and we preach “knowing your audience” […]
The Art of Negotiation (as taught by a five-year-old)
Posted On February 13, 2015 BY Dean Brenner
(We originally published this post in June of 2014, but as always, there are business communication lessons here that ALWAYS hold up.) I spent the entire day yesterday with my five-year old son. We had quite a nice little Saturday. We woke up early, had breakfast together, and then went out for some man-style shopping. […]
The Customer is NOT Always Right
Posted On January 26, 2015 BY Dean Brenner
Sometimes certain phrases get repeated so often, they become more than cliche. They become indisputable fact. But that doesn’t mean such statements are always correct. Like many cliches, “the customer is always right” has some element of truth to it. The customer knows what they want or need, and the customer is entitled to certain […]
What to Know Before You Tell Your Story
Posted On January 23, 2015 BY Dean Brenner
At The Latimer Group, we talk and write all the time about the ability to communicate clearly. That is our purpose, our mission, our raison d’etre. To succeed in the 21st century global business environment, you need to be able to communicate with your colleagues, employees, customers, prospects, and shareholders, and you need to be […]
To Communicate Well, You Must First Communicate
Posted On January 21, 2015 BY Dean Brenner
Last week I spent some time speaking with someone I occasionally coach. Last week’s problem was that he and a close colleague were in a tough spot, not communicating well. Apparently, the colleague was doing some things that were intensely frustrating for my client. The details are not important to the story, but there was […]
An Important Communication Lesson from 2014
Posted On January 9, 2015 BY Dean Brenner
Over the holiday, I was reviewing my client notes from throughout 2014. Last year we worked with client companies in a range of industries, including financial services and banking, insurance, mining, oil and gas, aerospace, commercial construction, and several other forms of heavy industry. And we worked with executives and professionals from North and South […]
Can You Make it Simpler, Daddy?
Posted On January 7, 2015 BY Dean Brenner
I had an interesting conversation with my five-year-old son over the holiday. He asked me to explain something about sailing (which, of course, made his Dad smile). He doesn’t yet know how to sail on his own, but I’ve taken him out many times, and he loves it. He talks about boats all the time, […]
3 New Year’s Resolutions for Better Communication
Posted On January 5, 2015 BY Dean Brenner
Happy new year to all! We trust and hope that your holidays were happy and healthy. We’re back today from a well-deserved and welcomed break, and are excited for a great 2015. Over the course of our holiday break, we spent a lot of time thinking about the year gone by, and the year to […]
Year-End Thoughts from The Latimer Group
Posted On December 16, 2014 BY Dean Brenner
We’ve been reflecting a lot lately here at The Latimer Group… not only on 2014, but also on the last 8-10 years. The business environment has changed dramatically: more demands on our time, more access to information, more channels to communicate than ever, social media, lean organizations, a cacophony of opinion on everything… the world […]