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In a recent workshop, one participant asked a series of questions about how broad the application of the content we were teaching in the course actually was. I answered in a very “Latimer way,” by saying that our model applies to all forms of workplace communication: meetings, conference calls, presentations, email exchanges, etc. As I […]

How often do you sit in meetings and think to yourself “wow… this is a colossal waste of time“? My guess is your answer is some version of “far too often.” The next time you are feeling that way, do some quick back-of-the-envelope calculations. Make an estimate of what you get paid by the hour. […]

That little voice inside your head, the one that tells you aren’t good enough… do you know that voice? Do you ever hear that voice telling you to question your own value or qualifications? Do you ever hear that voice whispering sour questions to you? I hear that voice, and I am sure most of you do […]

We have shared many past posts here on the need and importance of clarity and brevity in your communications. Clarity and brevity are often the price of admission to be heard in the 21st century — table stakes — the cost to simply be able to play in the big leagues and have people listen to you. But […]

One of the things that consistently comes up in conversation during coaching and training is the moving target of credibility. How to get it… what to do if you don’t have it… and how much of it is needed. And just like any other “power source” it helps to first understand the sources of credibility, […]

There are two ways we can get people to do what we want or need them to do: because we have influence over them, or because we have authority over them. We can have influence without authority, and we can have authority without influence. Influence comes from respect, collaboration, and credibility. Authority comes from title and your […]

When we communicate well in the workplace — when we get to the point, when we articulate value, when we make the point clearly — what we are really doing is respecting our audience, and their time. When we do not prepare sufficiently, or make the point quickly and clearly, then what we are really doing is disrespecting […]

Leaders, mentors and people with positions of authority have enormous power in many, many ways. But today our topic is not about the power to make decisions, or set rules or regulations, or run the P&L. No… today our topic is the power to impact the way people around that leader see themselves. Because the […]

Engaging your audience during a virtual meeting is really hard, they say. And most people we work with are desperate for ways to create more engagement with their audience… because it feels next to impossible to create it. I am here today to tell you that it is NOT impossible. Is it hard? For sure. […]

Context is Critical

Posted On January 23, 2024 BY

Over the course of this blog, we write frequently about the important ingredients for great communication… clarity and brevity chief among them. Today we touch on another critical ingredient: context. Context is critical. Context creates relevance. Context helps your audience engage and listen. Context helps your audience care. We are all time starved. We are all attention deprived, to varying degrees. […]

A book about change

The Latimer Group’s CEO Dean Brenner is a noted keynote speaker and author on the subject of persuasive communication. He has written three books, including Persuaded, in which he details how communication can transform organizations into highly effective, creative, transparent environments that succeed at every level.