In Search of Brevity

Posted On March 9, 2015 BY

Have you ever sat through a meeting, or a conference call, or a presentation, and thought to yourself… “Oh my god… I wish this person would get to the point…“? Yeah. Me too. Many, many times. We all know what it feels like to have our time wasted by someone who just won’t, or can’t, […]

Curt Schilling Did it Right

Posted On March 5, 2015 BY

I am not a fan of former Boston Red Sox player Curt Schilling. In fact, as a Yankee fan, he was the player I hated the most. But today, he has earned my enduring respect… not because of something he did as a baseball player or in his current career as a sportscaster. No. He […]

Here is something your colleagues or customers will never, ever, say to you… “That presentation was TOO clear. Please be LESS clear next time.” There are very few universal truths in the business world. Many issues and topics depend on context and the details of the situation. Rarely can we make rigid rules of things […]

This is a topic we have written on before, but it merits another emphatic mention. PowerPoint and slide decks are completely overdone, to the point where the whole concept of the business meeting presentation is often (and accurately) lampooned. But many large organizations still rely on the internal presentation as a primary method of communication […]

I’m writing to you early on a Sunday morning from my hotel room in Perth, Australia, the sun still hiding behind the eastern horizon. My colleagues and I are blessed and grateful to have a client base that takes us all over the world, with active relationships on five continents. And while that means we […]

4 Key Strategies for Persuasion

Posted On February 19, 2015 BY

A quick post from the road today, about a pretty hot topic here at The Latimer Group: Persuasion. We write and talk about it all the time, and I think about it a lot, too (especially during down time when I’m traveling, like now). Consider the strategies you may need and use to persuade someone […]

The Balance of Needs

Posted On February 16, 2015 BY

As a small business owner, I am constantly thinking about the various needs that I, and my teammates, should always be thinking about. What needs am I referring to? Whose needs? I am constantly thinking of three sets of need: 1. Our clients’ needs. We are a service provider, and we preach “knowing your audience” […]

(We originally published this post in June of 2014, but as always, there are business communication lessons here that ALWAYS hold up.) I spent the entire day yesterday with my five-year old son. We had quite a nice little Saturday. We woke up early, had breakfast together, and then went out for some man-style shopping. […]

Well… that was a great game. For those who care, and watched, I would rank that as one of the three or four best Super Bowl games of all time. And for those of you who do not care and did not watch, trust me… this is not a post about American football. Today’s post […]

The Customer is NOT Always Right

Posted On January 26, 2015 BY

Sometimes certain phrases get repeated so often, they become more than cliche. They become indisputable fact. But that doesn’t mean such statements are always correct. Like many cliches, “the customer is always right” has some element of truth to it. The customer knows what they want or need, and the customer is entitled to certain […]

A book about change

The Latimer Corporation’s CEO Dean Brenner is a noted keynote speaker and author on the subject of persuasive communication. He has written three books, including Persuaded, in which he details how communication can transform organizations into highly effective, creative, transparent environments that succeed at every level.