Blog

Hello, clients and friends of The Latimer Group, We are excited to share Fathom with you. We launched Fathom in late 2019, took a break from it in 2020 while we dealt with more pressing business issues, and then reintroduced you to this publication in March 2021. The tagline for Fathom is “Strategies for Creating the […]

Do you find it easy to persuade people? That’s a broad question, with an answer that is likely to be some version of, “sometimes.” Whether someone is easily persuaded depends on a lot. The size of the ask, the environment and situation you’re in, the kind of person you’re trying to persuade, and other variables can all play […]

Asking people if they “get nervous” when they have to stand up and speak is almost not worth asking. For most of us, the answer is a resounding “yes.” As we begin to return to an in-person post-pandemic work environment, many of you will have important meetings, conference calls, or presentations on your calendar. Some […]

The Search for Brevity

Posted On July 5, 2021 BY

Have you ever sat through a meeting, or a conference call, or a presentation, and thought to yourself… “Oh my god… I wish this person would get to the point…“? Yeah. Me too. Many, many times. We all know what it feels like to have our time wasted by someone who just won’t, or can’t, […]

Sometimes certain phrases get repeated so often, they become more than cliche. They become indisputable fact. But that doesn’t mean such statements are always correct. Like many cliches, “the customer is always right” has a great deal of truth to it. The customer knows what they want or need, and the customer is entitled to […]

The disruption caused by stay-at-home orders forced sometimes painful transitions, but it also created the opportunity for significant evolution and innovation across business

I do a lot of one-on-one coaching. And in most cases, I will conduct some background interviews to gather information about the person I am coaching… what are their strengths and weaknesses, and what gaps can I help fill? One of the most common weaknesses that I hear during those interviews is that the person […]

When we think about communication in the workplace, all too often we focus on the delivery part: what we will say, what our slides will look like and how loudly we should speak. All that’s important, but what about the other side? Before we speak, we need to listen. And when we do speak, we need to make sure that our audience […]

There are two ways we can get people to do what we want or need them to do: because we have influence over them, or because we have authority over them. We can have influence without authority, and we can have authority without influence. Influence comes from respect, collaboration, and credibility. Authority comes from title and your […]

I recently had the pleasure of being a guest on the Ebb and Flow Podcast, hosted by Paul Leeming of Long River Wealth Management. I know Paul and his partners at Long River really well (full disclosure… the senior partner and founder of Long River is my father-in-law, Tom Lips). Their group sets the standard […]

A book about change

The Latimer Group’s CEO Dean Brenner is a noted keynote speaker and author on the subject of persuasive communication. He has written three books, including Persuaded, in which he details how communication can transform organizations into highly effective, creative, transparent environments that succeed at every level.