Blog

We live in a world of distractions, constant and loud. We are expected to be available to everyone all the time, we compete for mindshare with unlimited amounts of content and entertainment, we have a social media landscape which can turn every day into an all-day conversation with friends all over the world. Quieting the mind, and […]

One of the key elements of successful persuasion and consensus-building is how you frame the choices for your audience. I spend time in every single workshop I teach, trying to help our clients think about a problem from at least two angles: what they want the audience to think/feel/do; and how much urgency they will […]

Good morning, friends! We continue our #LatimerAt20 journey today where we share our best communication insights. Over the last twenty years, our organization has learned a lot about the best ways to communicate, and what life looks like inside corporate organizations. And across every industry, and in every organization we have ever worked, we usually […]

I ask the following question in every workshop or coaching session I lead: “Have you ever been to that meeting or presentation that was so disorganized, that you regretted accepting the meeting invite?” Of course you have. We all have. The Latimer Group spends a lot of time working inside large organizations, and all of […]

We all know that one of the most important questions to address in our communication is why. Why are we proposing this change? Why is this a problem? Why should you care? Along with what, how, when, where, who, and next, the why helps our audience see the relevance and importance of our communication and […]

Hello friends! Today we continue our #LatimerAt20 campaign, and share with you our best communication insights. Over the last twenty years, we have worked hard to build a communication model that provides the user with clear and powerful tools and frameworks, and have built a repeatable process that serves as a blueprint for preparation success. […]

There are lots of ways to think about persuasion. And our team always advocates an approach that is based on preparation and a thorough understanding of the audience. But there’s one fundamental and additional element that can never be forgotten. In addition to a thorough understanding of your audience, you also need a thorough understanding […]

It’s a fact of modern office life: We all have to conduct business remotely. Many of us lead teams of far-flung colleagues or reports. This has been true for a while, but especially so over the last 2.5 years. This isn’t easy. We all know that absorbing information delivered virtually is much more difficult than in […]

This is the third in a series of short essays written by CEO and Founder Dean Brenner, to commemorate the 20th Anniversary of The Latimer Group. In this series, Dean will share his reflections on, and learnings from, the last two decades.  It is highly likely that you have heard Peter Drucker’s famous quote, “culture […]

In business, we have all sorts of plans… strategic plans, sales plans, operations plans, marketing plans. Plans, plans everywhere. And for the last twenty years our clients have also heard my colleagues and me talk at length about message plans. There is no shortage of plans in the world of business. But how many of […]