Blog

We all know that one of the most important questions to address in our communication is why. Why are we proposing this change? Why is this a problem? Why should you care? Along with what, how, when, where, who, and next, the why helps our audience see the relevance and importance of our communication and […]

Hello friends! Today we continue our #LatimerAt20 campaign, and share with you our best communication insights. Over the last twenty years, we have worked hard to build a communication model that provides the user with clear and powerful tools and frameworks, and have built a repeatable process that serves as a blueprint for preparation success. […]

There are lots of ways to think about persuasion. And our team always advocates an approach that is based on preparation and a thorough understanding of the audience. But there’s one fundamental and additional element that can never be forgotten. In addition to a thorough understanding of your audience, you also need a thorough understanding […]

It’s a fact of modern office life: We all have to conduct business remotely. Many of us lead teams of far-flung colleagues or reports. This has been true for a while, but especially so over the last 2.5 years. This isn’t easy. We all know that absorbing information delivered virtually is much more difficult than in […]

This is the third in a series of short essays written by CEO and Founder Dean Brenner, to commemorate the 20th Anniversary of The Latimer Group. In this series, Dean will share his reflections on, and learnings from, the last two decades.  It is highly likely that you have heard Peter Drucker’s famous quote, “culture […]

In business, we have all sorts of plans… strategic plans, sales plans, operations plans, marketing plans. Plans, plans everywhere. And for the last twenty years our clients have also heard my colleagues and me talk at length about message plans. There is no shortage of plans in the world of business. But how many of […]

I recently re-read a great article that discussed the four behaviors most responsible for killing relationships at home. The article quoted John Gottman, author of The Seven Principles That Make Marriage Work. And Gottman was quoted in Malcolm Gladwell’s book Blink. Anyone quoted by Malcolm Gladwell is worth a few minutes of my time. In […]

Good morning, friends! Today we continue our #LatimerAt20 campaign, and share with you our best communication insights. Over the last twenty years, we have learned a lot about communication, and in particular what life is like inside corporate organizations. And what we have found, over and over and over, is that the biggest roadblocks to […]

Death by PowerPoint. Or as Dilbert put it: “PowerPoint poisoning.” It is software that is so despised that it has been banished by many organizations, and is the frequent subject of cartoons about the proverbial drudge of office life. It’s easy to hate on PowerPoint. After all, it’s often the single common denominator between all the boring presentations […]

When we communicate well in the workplace — when we get to the point, when we articulate value, when we make the point clearly — what we are really doing is respecting our audience, and their time. When we do not prepare sufficiently, or make the point quickly and clearly, then what we are really doing is disrespecting […]