Dean Brenner

Last week, during a series of workshops with one of our best clients, a fascinating topic came up for discussion. As we were reviewing the themes of The Latimer Group’s Model for Persuasion, one of the participants commented that “this seems more art than science.” The conversation paused for a few moments, we all thought […]

During a client workshop recently, the participants and I were talking about how different the world is now, compared to even twenty or thirty years ago. We were telling stories about life prior to email or the internet or 1000-channel-cable menus. I shared the fact that my kids have hardly ever seen a commercial because the television […]

Teams are everywhere, in every corner of professional life. The concept of “team” is pervasive, so much so that most people take the concept for granted. Most people don’t really grasp what it means to be part of a good, functional, productive team. Most people have probably never experienced “team” at its highest form. True […]

I am relearning, once again, some powerful lessons about communication. And I am learning them from our infant daughter. Our daughter is rapidly approaching her first birthday, and is doing all the things you would expect her to be doing. Crawling around, getting into things she shouldn’t, making all sorts of sounds, screaming when she […]

A colleague pointed us to a recent episode from the BBC Business Matters podcast. The subject: Has email made us more passive-aggressive at work? Here’s the excerpt: Passive aggression, defined, is behavior characterized by indirect resistance to the demands of others, and an avoidance of direct confrontation. Both of which are much more easily done via […]

(Earlier today, at my 5am spin class, I heard some sad news. I learned that a guy who had been a regular member of our early morning spin group had died over the weekend, apparently taking his own life. We weren’t close… we were friendly, enough to chat before and after class. We knew each […]

One of the most frequent questions or objections we hear in our workshops, usually delivered right about the time we are teaching our Latimer Group Model for Persuasion, is this… “I don’t have the time to do the things you are telling me to do. I know I need to, but I just don’t have […]

(Note: This post was originally published in August of 2013. But it’s more important now than ever.) My family and I spent the weekend with some dear friends, and over the course of a weekend of laughter, swimming, ping pong and wine, the conversation turned (for a few minutes) to business. My good buddy, who […]

I was recently speaking to a client, a person I have been coaching for about six months. This coaching assignment has been focused on the subtle aspects of persuasion. He is relatively new in his organization, and has wanted to work on how to better influence his colleagues, without coming on too strong. Many of […]

My colleagues and I preach the importance of “knowing your audience” all the time. We believe it is a critical component of persuasion. But knowing your audience requires knowledge on multiple levels, beyond just the individual. Here is what I mean… if you are pitching someone on your product or service, and trying to sell […]