Dean Brenner

(Note: This post was originally published in August of 2013. But it’s more important now than ever.) My family and I spent the weekend with some dear friends, and over the course of a weekend of laughter, swimming, ping pong and wine, the conversation turned (for a few minutes) to business. My good buddy, who […]

I was recently speaking to a client, a person I have been coaching for about six months. This coaching assignment has been focused on the subtle aspects of persuasion. He is relatively new in his organization, and has wanted to work on how to better influence his colleagues, without coming on too strong. Many of […]

My colleagues and I preach the importance of “knowing your audience” all the time. We believe it is a critical component of persuasion. But knowing your audience requires knowledge on multiple levels, beyond just the individual. Here is what I mean… if you are pitching someone on your product or service, and trying to sell […]

(This post was originally published Dec 2014) I had an outstanding experience recently with a workshop participant from one of our major client companies. This young man had participated in one of our one-day presentation skills workshops about six weeks ago. And then he signed up for a different workshop this week, a two-day “executive […]

My colleagues and I always talk about the importance of knowing your audience, and preparing for your work communication correctly. We work with our clients on their ability to clarify the message and the ask, and to try to anticipate what the audience will care about, and the questions or objections they may have. And […]

My family and I recently returned from a short trip to Mexico. We have visited family there several times with our son over the last six years, and this was the first plane trip for our infant daughter. Traveling with young kids can be a real challenge, no matter how hard you try to organize […]

Think about how you communicate in the workplace. Not just the words you use, or doing what you say you’ll do, or meeting deadlines, or smiling and being easy to work with. Assuming those traits are all a given, what about your “brand” among your coworkers? Have you given thought to how you, personally, are […]

Just about three years ago, I published a post on this blog called “Teach Them to Fly,” about my then three-year-old son, and how important it is to give people — kids and adults alike — the confidence and encouragement to soar with their passions and strengths. I revisited this post recently, and some things […]

My colleagues and I speak and write all the time about the importance of getting to the point. We talk about the importance of respecting your audience’s time, managing their attention span, and how our fast-paced 21st century world makes this skill a critical one. It turns out that a pretty famous guy, Winston Churchill, […]

We talk and write often about our 5 “ingredients” in the recipe for great communication: Clarity, Brevity, Context, Impact, and Value. We also have written a few articles and blog posts about the War on Detail — the notion that details in business and communication DO matter greatly, but we should choose carefully which details we […]