Dean Brenner

Your audience will only remember a small percentage of what you say. Some studies suggest it will be less than 20%. Fact. Other studies suggest that the average adult attention span is now about 8 seconds. Bummer. So what do you do about it? Focus on all three aspects of the audience experience: Make sure you prepare your […]

If your communication problem is time, then brevity is your friend. Make sure to shorten your message significantly. Reduce your information to a list of “three things,” so that your message is easier to remember. If your communication problem is attention span, then a “hook” is your friend. Work hard to connect with your audience with something […]

Good morning, friends. I am proud to share the news with you that my new book, Persuaded, is done, and available! This is my third book, and I have been looking forward to this day for a long time. We will be announcing the book more broadly next week, but I wanted the regular readers […]

The world is a constantly evolving place made up of constantly evolving people with constantly evolving expectations. What does that translate into? A world where your skills need to be constantly evolving (obviously). But as obvious as the point sounds, that is a really hard thing for most people to achieve. Agility is a good […]

One of the primary goals of this blog is to share our team’s ideas on communication skills, and highlight all of the ways that great communication helps you in the workplace. Great communication contributes to stronger leadership, collaboration, customer service, client retention, brand building, sales success, employee retention… a long list of important business success […]

My job with The Latimer Group is to coach and train our clients to be better communicators. And regular readers of this blog know that I will use stories or examples from any area of my life to draw out the lessons I want to discuss. Occasionally over the years, I have gently referenced real-world […]

I was recently speaking to a close friend who had just attended a conference for her industry. The conference had been on the schedule since last fall, since right after the prior annual event. So, everyone knew this event was coming. But what transpired during the day-long conference last week was, in the words of […]

Can great communication skills be taught? Or are they entirely natural? Let’s try to answer that via a story. My wife and I have two children, 10 and 5. At their respective ages, the age gap is pretty big. They like different things, play a little differently, have different expectations… exactly as you would expect […]

How do you prepare for that big sales call, or that important meeting with your boss? If you prepare at all (not trying to insult you, but a shocking number of people still try to “wing it”), and if you are like most people we meet, then your prep goes something like this… organize your […]

We are now six months into a health crisis that has changed everything we do… the ways we work, go to school, socialize, shop, vacation, walk past others on the street… there are very few things that are the same as they were in early March 2020. When we all “went home” from work and […]