Dean Brenner

The hardest thing for any subject matter expert (an “SME” in business vernacular) to do is to explain his or her area of expertise in simple and clear ways. When we are “in” it, when we are living the topic every day, when we know a lot about a certain topic, it often can be […]

Anyone who has ever worked with The Latimer Group, or read or listened to any of our content, will easily recall one of the primary tenets of our work – great communication requires that you understand who you are speaking to. We discuss this constantly — anyone who designs and delivers a message without being […]

Your audience will only remember a small percentage of what you say. Some studies suggest it will be less than 20%. Fact. Other studies suggest that the average adult attention span is now about 8 seconds. Bummer. So what do you do about it? We could simply surrender, and assume that this is the new […]

There is a theme that comes up in every workshop we teach… we live in a really noisy world. The world is indeed very loud, with a seemingly endless competition for mindshare and attention. And everyone we speak to is drowning in too much information, too many meetings, too much access, too little time. This […]

In our workshops, we talk all the time about making things simple. The simple answer wins the day most of the time. In a world that is increasingly fast-paced, time-starved, and overloaded with information, the person who can make complicated things simple and easy to understand rules the world. But when I talk about this […]

… is not the absence of conflict. The sign of a great team is the ability to resolve conflict, in a respectful and productive way. Of all the truisms I hold dear, this one has proven to be more true, more consistently, than any other. I first learned this truism when I was competing for […]

Does your message stand out? Do you make it easy for your audience to remember what you say? Does your message make an impact on the mind of your listener? You need to care about this, because there is so much competition for the mindshare of every audience. There are so many things that come at each of […]

It’s a common occurrence in the business world. You prepare for a meeting or presentation, expecting that you will be able to speak for a certain length of time… only to find out that you will be allotted much less time than you planned for. Sometimes we even learn our fate as we are walking […]

We spend a lot of time here coaching people on how to communicate in order to get the outcomes they want. And in some cases, the outcome is a sale of a product or a service. But in many cases, the outcome is the “sale” of an idea or a plan. The vast majority of persuasion […]

If you have the power to advocate for the things you believe in… If you can make the compelling case for the idea… If you can influence the decisions and behaviors of others… If you can build consensus and persuade… You have competitive advantage. Period. Full stop. In the 21st century business world — where […]