This post was written by Dan Cooney, Director of Coaching and Senior Facilitator at The Latimer Group.
Credibility. It is an all-important element of being persuasive. When you have credibility, the default setting for your audience will be a tendency to agree. The ability to persuade often comes down to a battle for credibility.
Last week, the country watched as the Senate Judiciary Committee conducted a contentious hearing on Brett Kavanaugh’s nomination to be an associate justice on the Supreme Court. At that hearing, Christine Blasey Ford alleged Kavanaugh sexually assaulted her while they were teenagers in the summer of 1982. Ford gave dramatic raw testimony about what she remembered about the alleged attack and Kavanaugh made an emotional rebuttal and vehemently denied the allegation. In this episode of the Message Makeover, we endeavor to navigate around the politics and look at what builds and erodes credibility in a high-stakes, high-pressure situation.
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