In this episode we interview long-time friend and advisor Phil Bonanno on the art (and a little bit of the science) behind understanding your customer, and figuring out how to connect with them. Phil has a unique take on human connection, and how it plays into the ways we communicate and sell. And he is also just a really engaging guy, and a huge Yankee fan… which endears him to us (at least to Dean).
Phil has had a fascinating career at Facebook, and previously in a variety of roles as one of the leading analytical voices in the retail industry. He received his MBA from Babson College, and lives with his family in Melbourne, Australia where he has become a rabid Australian football fan.
Listen below, and/or subscribe to us on Spotify or Soundcloud.
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Does your team:
– Overwhelm the audience with too much detail?
– Make things too complicated?
– Fail to ask for what they want or need?
Does your organization:
– Waste time because of poor internal communication?
– Take too long to make decisions?
– Struggle to clarify and frame discussions?
Do your leaders:
– Exhibit poor executive presence?
– Lean on incomplete communication skills?
– Fail to align the organization?
We transform teams and individuals with repeatable toolsets for persuasive communication. Explore training, coaching, and consulting services from The Latimer Group.
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