William Ricketson

Will leads our Marketing effort, and is also an integral member of our sales process. Will’s list of skills is long, but his superpower is his ability to listen deeply for what is really going on in any situation. He hears everything you are saying, and even some things you are not saying, and has ability to crystallize things down to their essence. This makes him a great addition to our team, and the ideal person to help new audiences find and benefit from The Latimer Group.

Before joining the Latimer team, Will was the communications leader for the US Sailing Team at three Olympic and Paralympic Games (2012, 2016 and 2020), and at the 36th America’s Cup in 2021 for American Magic.

When he is not at work, Will’s happy place is on any sailboat, or with his nose buried in any history book he can find. He and his wife are currently in the midst of a “this old house” style restoration of their 122-year-old farmhouse on the south coast of Massachusetts, where they live with their puppy Seamus.


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Jacob Ward

A book about change

The Latimer Group’s CEO Dean Brenner is a noted keynote speaker and author on the subject of persuasive communication. He has written three books, including Persuaded, in which he details how communication can transform organizations into highly effective, creative, transparent environments that succeed at every level.