ingredients

The Recipe for Great Communication contains 5 ingredients: Clarity, Brevity, Context, Impact, and Value. But depending on your audience’s “taste” — that is, depending on what kind of information your audience needs — those ingredients may vary in proportion. So, how do we¬†know how much of each ingredient to use when we prepare for meetings […]

My colleagues and I always talk about the five ingredients for great communication. And those five things are as follows: Clarity, brevity, context, impact and value. Now, as you think about the last line I just wrote above, which word do you think is most important? Clarity, brevity, context, impact and value. Which of those […]

We spend a lot of time with our clients talking about ways to create outstanding business communication. And all great business communication has five common characteristics, or ingredients: clarity, brevity, context, impact and value. Every single time we communicate in the work place, we need to be thinking about all five of these things. We […]