Controlling the Outcome of Your Communication

“That’s not what I said…”
“That’s not what I meant…”
“You’re not hearing me…”

You’ve probably said at least one of those three things at some point in communicating with your colleagues. At first pass, they may seem like simple objections, simple statements to help steer someone to the point you’re trying to make.

But if we look closer, those three elements — what was SAID, what was MEANT, and what was HEARD — are actually part of what makes a clear message. What happens if the three are in alignment? With a clear, well-prepared message, you have a good chance at the outcome you desire. If not, there’s room for your message to be misinterpreted.


As the animation above suggests, the better job we can do of making sure what we say is what we mean, the better chance our audience will hear our message as intended. When we don’t plan our messaging, it’s much more difficult to control the outcome of our communication. When we don’t prepare, our intention rarely matches up with reality of what we say, and rarely matches up with what our audience hears.

However, when we prepare our communication, practice our delivery, anticipate objections, and set our audience up to listen, there’s much more overlap among those three elements. There’s consistency, because what we mean to say actually gets said, and it is probably said well, so that is also what gets heard. As a result, we have a much better chance at getting the outcome we want.

Good luck!

We believe that great communication skills change the world. We transform people and organizations of all sizes with simple, repeatable techniques, through an integrated platform of corporate training, coaching, and asynchronous learning.

Our entire business has been built on the referrals from satisfied clients. So, if you enjoyed your experience with The Latimer Group, or if you like what you read here, please share your experience with others. And if you would like to know more, please contact us at, or visit our website The Latimer Group.

We look forward to hearing from you.

Looking for more from The Latimer Group?


Leave a Reply

Your email address will not be published. Required fields are marked *

Dean Brenner

A book about change

The Latimer Group’s CEO Dean Brenner is a noted keynote speaker and author on the subject of persuasive communication. He has written three books, including Persuaded, in which he details how communication can transform organizations into highly effective, creative, transparent environments that succeed at every level.