The Impact of Emotional Intelligence On Your Communication

Most people communicate selfishly in the workplace.

Sorry… I apologize for that harsh opinion. But I believe it to be true. Most people communicate with their colleagues, customers, vendors, and suppliers based primarily on their own needs, wants and goals. Most people build their communication (presentations, meeting agendas, negotiation points, talking points) based on what they want, what they need, what they think. We see examples of this every day.

But in our experience at The Latimer Group, the best communicators have a high level of emotional intelligence built into their communication. The best communicators are certainly aware of their own goals and needs. But in addition, they are also acutely aware of everyone else in the room, meeting or conversation. The best communicators are aware of the situation, and what is going to matter… the questions people have… the objections they will hold onto… the things that will cause the audience to say “yes” or “no.”

The best communicators, in other words, have a high level of emotional intelligence and can anticipate what other people care about, and what the other perspectives are.

Know your audience…

Be aware of the people and situations around you…

Anticipate the questions and objections…

These are the most important ways to weave the concepts of emotional intelligence into your business communication skills. We always preach clarity and brevity here at The Latimer Group. We always discuss the importance of not wasting people’s time and making your presentations and meetings relevant, valuable and efficient. But in addition to those important goals, all of us also need to be thinking about perspectives beyond our own. We need to be mindful of other people. We need to think outside of our own heads.

If you want to make your communication skills a competitive advantage in the work place, add a healthy dose of emotional intelligence to your recipe.

Have a great day!

We believe that great communication skills can change the world. We transform people and organizations with simple, repeatable techniques and mindsets. We teach persuasive communication skills through an integrated platform of corporate training, coaching, and asynchronous learning. And we are able to provide solutions to companies and non-profits of all sizes, through our teams at The Latimer Group and LatimerNext. To learn more about how we can transform your organization, e-mail us at

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Dean Brenner

A book about change

The Latimer Corporation’s CEO Dean Brenner is a noted keynote speaker and author on the subject of persuasive communication. He has written three books, including Persuaded, in which he details how communication can transform organizations into highly effective, creative, transparent environments that succeed at every level.