Storytelling

Six Steps To A Stronger Story

Posted On March 13, 2025 BY

We know the power of a good story. A story can help make an emotional connection, vividly illustrate a key point or grab people’s attention. And a story can help give context and make your audience really feel the impact of a problem or solution. But telling a story in a business setting isn’t as […]

My colleagues and I always talk about the importance of getting to the point quickly. So don’t worry… I am not about to contradict twenty years of Latimer teaching. But my colleagues and I also believe in the importance of audience and situational awareness, and that we should always try to avoid a one-size-fits-all approach. […]

This post was written by Lauren St. Germain, Facilitator and Coach for The Latimer Group. I am an “at home sourdough bread baker”. And to know me is to know that I love talking about bread just as much as I love baking and eating it. Think of me as your new “bread obsessed” friend. I started […]

What we care about most at The Latimer Group is your ability to communicate your message — your story — powerfully and persuasively to your audience. Virtually all the work we do points back to that theme of great communication, and great storytelling. Even in the workplace, great stories and great storytelling are what will stand out among your clients […]

Good morning to our clients and friends around the world! Happy new year! We hope you all had a restful and joyous holiday, and we look forward to charging ahead into 2024 with you. Here is a quick thought to get our year started off correctly, something that we are taking on here at The […]

An Unexpected Call for Help

Posted On December 27, 2023 BY

(Author’s Note: The following story happened on December 6, 2021 during a quiet afternoon at our office. I happened to be sitting at our conference table with my wife Emily. We were having lunch, doing Christmas cards, and just making small talk about all the things we had to get done between then and the […]

I have two young children, ages 14 and 8. And like every other parent, I have a long list of things I think and worry about when it comes to my kids: keeping them safe, getting them educated, helping them develop the social and emotional skills and self-confidence they will need. It’s a long list, […]

The Flag on my Front Porch

Posted On September 11, 2023 BY

Author’s Note: I wrote this piece exactly three years ago, on September 11th, 2020, and then reposted it again in September 2021 and 2022. And based on the number of emails and comments I received each time, it was clear that it resonated loudly with many. And everyone who knows me, knows I love meaningful […]

(Author’s Note: This is a topic I have written on many times in the past. But I recently had an acquaintance come to me and ask me for help with an upcoming wedding toast. This made me realize, once again, that there is value in not only using this blog to help you prep for your […]

Do you ever have to participate in a standard, regularly-scheduled meeting within your company, where you (or someone you work with) presents updated data and information on the business/project? (I am sure your answer is “yes.” Most of us have.) Do these meetings end up feeling like the same meeting over and over and over […]