3 Keys to Stronger Audience Retention
Posted On May 13, 2019 BY Dean Brenner
Your audience will only remember a small percentage of what you say. Some studies suggest it will be less than 20%. Fact. Other studies suggest that the average adult attention span is now about 8 seconds. Bummer. So what do you do about it? Focus on all three aspects of the audience experience: Make sure […]
One Meeting, Two Meetings, Short Meetings, Few Meetings
Posted On May 8, 2019 BY Dean Brenner
Here are some stats that will shock you: The average American employee attends 62 meetings per month, half of which are described by those same workers as a “total waste of time.” That translates into 31 hours per month, per employee of unproductive time. In addition, 45% of those polled felt “overwhelmed” by the number […]
The Metrics Of Persuasion: Two Key Variables In A Presentation
Posted On May 6, 2019 BY Dean Brenner
Originally posted with the Forbes Coaches Council, April 2019 Maybe this has happened to you: You walk into a conference room fully confident that you’ve prepared well and put together a crisp, persuasive presentation that will instantly wow your audience. The proposal you’ve developed is clearly the right choice, and you know the numbers that support your […]
Why It’s So Important to Be a Good Listener
Posted On May 1, 2019 BY Dean Brenner
We write and speak frequently on the importance of being a good listener. But most of our content is usually focused on listening tactics — how to listen better. But today I want to write about why it is so important to listen well. Listening, at its most basic level, is essentially a commitment to two-way […]
5 Keys to Building Support Around Your Idea
Posted On April 29, 2019 BY Dean Brenner
We spend a lot of time here coaching people on how to get the outcomes they want. And in some cases, the outcome is a sale of a product or a service. But in many cases, the outcome is the “sale” of an idea or a plan. The vast majority of persuasion that happens in the […]
True Persuasion Comes from Being More than a Messenger
Posted On April 24, 2019 BY Dean Brenner
So often in preparing to communicate, we make a fundamental mistake: we enter a messenger mindset. Rather than establishing a clear goal and aiming to persuade our audience, we set out to inform, to update, to share. On this path, we end our inquiry with a period: here’s what I need to say, full stop. But […]
4 Steps to Editing Your Presentation When Time is Short
Posted On April 17, 2019 BY Dean Brenner
It’s a common occurrence in the business world. You prepare a meeting, presentation, or speech for a certain length of time, only to find out that you have a lot less time than you planned for. Sometimes we even learn our fate as we are walking into the presentation. We’ve spoken a lot lately about […]
The Message Makeover Podcast: Simplifying Your Communication with Bryan Gildenberg
Posted On April 15, 2019 BY Dean Brenner
“Getting them to embrace their humanity in front of an audience is a leap, and often times, people don’t want to do that…When you are talking to an audience, you are trying to move people, and the best way to do that is to talk to them like they’re people.” – Bryan Gildenberg, Chief Knowledge […]
4 Questions to Ask for Effective Problem Solving
Posted On April 8, 2019 BY Dean Brenner
In so many organizations, we see discussions around problem solving go wrong. To be an effective problem solving organization, there has to be a framework of questions that will lead towards full alignment on the issue. Once we have that alignment, then we can have a serious conversation around legitimate solutions. In a world where everyone […]
Recognizing and Managing “Listening Bias”
Posted On April 3, 2019 BY Dean Brenner
We post frequently on this blog about listening skills. Listening is of critical importance to your ability to persuade, sell, lead, follow… everything in the work place. But here is an important question for you to think about. How well do you listen to people you don’t like? We all come in contact with people […]