Tag Archives: motivation

Exploring Your Personal Brand

Exploring your personal brand helps you identify your strengths and your unique contribution to your organization.

Today’s post was written by Amy Fenollosa, Director of Learning at The Latimer Group.

Last week I had the pleasure of teaching personal branding at a Women’s Leadership Conference for one of our clients. It was an incredible event—women from across the country gathered to share experiences and learn together at an annual retreat. Like the sun rising over the horizon and reflecting on the Atlantic, this workshop gave us time to reflect on ourselves.

Personal Branding is an introspective process that challenges people to explore their unique strengths and the impression that they leave on every interaction. During this conference, we had intense sessions; short in duration, but not in substance. The room was abuzz in conversation as women eagerly discussed their personal brands with long-time colleagues, business acquaintances and new friends. The enthusiasm and the open, honest discussions that took place throughout the day were inspiring.

At the end of the day, one participant stood up and shared her story.

“When you explore your personal brand, you begin to learn what’s important to you, and what your passion is,” she began. “Once you find it, you’ll know.  And there’s no stopping you when you discover it. You’ll want to share your story with everyone you meet. Don’t stop searching until you’ve found your passion. Show your brand, share your story. Empower the people around you.”

When you dedicate time to your personal brand you’ll find confidence. When you show congruence between who you are and what you do, it is empowering. At The Latimer Group, we coach our clients to communicate authentically. When you show your brand and share your story, you’re doing just that. As the evangelist of your own brand, you’re aligning your passions with your position and promoting yourself. Demonstrating your personal brand helps you differentiate yourself and ensures you’re recognized for your unique contribution to the organization. Think about the impression you leave on every interaction. Do you reflect who you are?

At The Latimer Group, our individual Coaching services are highly customized and designed to help you achieve your specific goals. Typical engagements focus on developing skill sets in Leadership Communications, Public Speaking, and Executive-Level Business Presentations. To learn more, e-mail us at info@TheLatimerGroup.com
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To Be More Persuasive, Look Beyond the Façade

Today’s post was written by Amy Fenollosa, Director of Learning at The Latimer Group. The city of Lyon, France may be best known as the gastronomic epicenter of world; with phenomenal chefs and outstanding restaurants, people travel the globe to sample the rich Lyonnaise food. While I was there last week to teach Executive Communication Skills… Continue Reading

Parenting, Professionalism, Principles, and Personal Accountability

(Note: This post was originally published in June of 2016, but as many people are setting new goals for a new year, we thought it was worth revisiting. Enjoy!) My wife and I were recently organizing a box of keepsakes we have been collecting over the last few years. Birth announcements, first report cards, self… Continue Reading

How to Gain Mindshare in 2017

It’s hard to get people to pay attention any more. A lot of people believe that attention spans are shrinking. But regardless whether they are or not, here is an undeniable fact: there is exponentially more competition for mindshare and attention than ever before. So the net effect is the same — because there is… Continue Reading

The Powerful Idea of Leadership Transference

Leadership can mean different things at different times to different people. But a few things are non-negotiable. And while sitting on an airplane the other day, I was reading a short essay about Franklin Delano Roosevelt and the concept of “transference” came up. The point of the essay was that during his presidency, Roosevelt was not… Continue Reading

How to Make Sure You Get the Most of Employee Training

We had a great conversation with a long-standing client and friend yesterday, and part of it was a fascinating discussion of “new behaviors.” We were discussing some major training initiatives for his organization, and he asked the million dollar question: “How do we make sure we get a great ROI for our investment in training?”… Continue Reading

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Phone: 203.265.4344
Email: info@thelatimergroup.com