Tag Archives: #KnowYourAudience

3 Keys to Being a More Memorable Speaker

Ever been captivated by a memorable speaker? Its rare, but it does happen. Here are some tips to help make sure people remember you next time you present

Here’s a great goal for you in your next meeting or presentation. Make it your mission in life to make it easy for people to remember what you say. Have you ever had the experience where a presenter just walked into the room, and from the moment he or she opened their mouth, you were captivated? it has happened to me, but only a few times. But when it does happen, I remember the experience clearly. I remember the topic. I remember the speaker’s name. I remember almost everything.

How do we give our audience that experience? There’s several books worth of content to answer that question, but here are a few highlights:

1. From a CONTENT perspective: Focus on value, focus on key points, get to the point quickly, and share your ideas with specifics and stories. Don’t waste people’s time with minutia.

2. From a SLIDE perspective: Don’t create the visually overwhelming handout that poses as a slide. Make your slides super simple. No sentences, and for God’s sake, no paragraphs, please. Make sure you can complete the following sentence for each slide: “My key point on this slide is…”

3. And from a DELIVERY perspective: Speak simply, in complete (and relatively short) sentences. Pause once in a while. Repeat key messages. Summarize things along the way. Introduce key ideas in your open, and repeat them in the close.

This isn’t rocket science, but everyone treats it as if it were.

Make it easy for your audience to remember what you say. That’s a great goal, every time you lead a meeting or a call or give a presentation.

Have a great day.

At The Latimer Group, our individual Coaching services are highly customized and designed to help you achieve your specific goals. Typical engagements focus on developing skill sets in Leadership Communications, Public Speaking, and Executive-Level Business Presentations. To learn more, e-mail us at info@TheLatimerGroup.com
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To Be More Persuasive, Look Beyond the Façade

Today’s post was written by Amy Fenollosa, Director of Learning at The Latimer Group. The city of Lyon, France may be best known as the gastronomic epicenter of world; with phenomenal chefs and outstanding restaurants, people travel the globe to sample the rich Lyonnaise food. While I was there last week to teach Executive Communication Skills… Continue Reading

Video: The Recipe for Great Communication

The Recipe for Great Communication contains 5 ingredients: Clarity, Brevity, Context, Impact, and Value. But depending on your audience’s “taste” — that is, depending on what kind of information your audience needs — those ingredients may vary in proportion. So, how do we know how much of each ingredient to use when we prepare for meetings… Continue Reading

How Distracting is Your Speaking Style?

Have you ever listened to that person who says something like “um” over and over and over? After a while, all you hear are the “ums.” How about the person who says “like,” or “you know?” Hard to listen to that after a while. How about the person who qualifies everything they say with a… Continue Reading

Robb Willer, Political Polarization, and the Essence of Persuasion

We have written recently about the political divide in our country and how ineffective so many of us are in our communication on political topics. No one listens, everyone judges, and everyone believes that they are morally right in their beliefs. We are all living in our own echo chambers, where we distance ourselves from… Continue Reading

Good “Pre-Persuasion” Makes Everything Else Easier

Do you find it easy to persuade people? That’s a broad question, with an answer that is likely to be some version of, “Sometimes.” Whether someone is easily persuaded depends on a lot. The size of the ask, the environment and situation you’re in, the kind of person you’re trying to persuade, and other variables… Continue Reading

Are You “Other People Focused” in Your Communication?

Have you ever listened to yourself speak to your colleagues or customers? Have you ever just recorded yourself in a standard, nothing-special conversation, and actually listened to what you sound like? Try this. Record yourself in a typical conversation or phone call and listen closely to what you sound like. More specifically, count your pronouns.… Continue Reading

Millennials: Need Management Approval? Have These 8 Answers Ready!

In our communication workshops, we work with clients from many countries, across several continents, and of course, in varying age groups, from just-out-of-college Millennials to Gen X’ers to late Baby-Boomers. In our work with these individuals, we often find a disconnect between how the generations speak to each other. These differences across the generations exist… Continue Reading

Easy Communication Resolutions You Can Make for 2017

Creating new behaviors at the beginning of a new year is a bit arbitrary, isn’t it? After all, why do we need to wait until January 1st to start doing things differently? Change and improved behaviors can happen on any day, at any time. Why wait? But since we are at the new year now,… Continue Reading

The Global Need for Respect

During the past year of client work, we’ve spent time with professionals from over 25 different countries… busy, ambitious, successful, intelligent professionals. They worked in finance, engineering, marketing, communications, procurement, and all sorts of leadership and management positions. Our client base is certainly a diverse group! And any time we have an intense period of… Continue Reading

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