Do you find it easy to persuade people? That’s a broad question, with an answer that is likely to be some version of, “sometimes.” Whether someone is easily persuaded depends on a lot. The size of the ask, the environment and situation you’re in, the kind of person you’re trying to persuade, and other variables can all play a part in how easily someone is persuaded. But when you lay a good foundation of what we call “pre-persuasion,” it makes the actual persuasion much easier.
So, what, exactly, is “pre-persuasion?” It’s basically all the work you do before you make the final ask that makes your audience more receptive to your ask when you do make it. It involves mind-bending concepts like preparing for meetings, treating people with respect, being a good listener, and building credibility with your audience. It may seem glaringly obvious, but you’d be amazed how often people overlook these critical steps towards good (and successful) persuasion.
Pre-persuasion begins long before it’s time to make that final ask, and we believe you should always be ready to enter “pre-persuasion” mode. And even after you make the ask, that process of good listening, building credibility, etc. should continue, because you’re always setting yourself up for future persuasion. When you continue to treat people well after the ask, we might call that “post-persuasion.” But in reality it is simply pre-persuasion for the next ask!
Can you still get a favorable outcome if you don’t lay that pre-persuasion groundwork? Yes, but we guarantee it will be much harder.
Good luck.
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Does your team:
– Overwhelm the audience with too much detail?
– Make things too complicated?
– Fail to ask for what they want or need?
Does your organization:
– Waste time because of poor internal communication?
– Take too long to make decisions?
– Struggle to clarify and frame discussions?
Do your leaders:
– Exhibit poor executive presence?
– Lean on incomplete communication skills?
– Fail to align the organization?
We transform teams and individuals with repeatable toolsets for persuasive communication. Explore training, coaching, and consulting services from The Latimer Group.
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