simplicity

My son Zach has made a few guest appearances in our blog here. He frequently says or does something that makes me see connections between my work, and my conversations with him. Despite his age, he seems to have a knack for saying the simple little things to inspire me. Anyway… he did it again […]

Your audience will only remember a small percentage of what you say. Some studies suggest it will be less than 20%. Fact. Other studies suggest that the average adult attention span is now about 8 seconds. Bummer. So what do you do about it? Focus on all three aspects of the audience experience: 1. Make […]

When People Listen to You

Posted On April 20, 2015 BY

We all know how it feels to have our time wasted. Have you ever been in a meeting/presentation/conference call that seemed to have no purpose? Or where the speaker could not get to the point? Or where you wondered why you were even there? [Pause for you to nod in agreement…] Have you ever listened […]

The New Competitive Advantage

Posted On April 16, 2015 BY

We recently wrote about the shift from the Information Age to the newly sprouting Communication Age. Information is now fully a part of our lives. It is baked into everything we do. And we are now on the back side of this massive shift towards more, better, more-easily-accessed information. The new competitive advantage will come […]

How many PowerPoint presentations are given every day? No one really knows, but there is an oft-cited number of 30 million daily that seems to make its way around the internet. But this number has no apparent source, and there really is no way to truly know the correct number. But here is something we […]

The hardest thing for any subject matter expert (SME) to do is to explain his or her area of expertise in simple and clear ways. When we are “in” it, when we are living the topic every day, and when we know a lot about it, it is really hard to distance yourself from it and […]

Today’s post was written by Brett Slater, Chief Social Media Officer at The Latimer Group As The Latimer Group’s Chief Social Media Officer, I’m exposed to every single piece of content Dean and the team produces. I read every blog post, watch every video, and listen to every podcast, and as you imagine, some of […]

I hear people refer all the time to a seemingly indisputable fact that we are neck deep in The Information Age. Everything about the way we generate it, consume it, store it, and share it is changing, rapidly. But while those trends are real and will continue for the foreseeable future, there is a bigger […]

Can You Make it Simpler, Daddy?

Posted On January 7, 2015 BY

I had an interesting conversation with my five-year-old son over the holiday. He asked me to explain something about sailing (which, of course, made his Dad smile). He doesn’t yet know how to sail on his own, but I’ve taken him out many times, and he loves it. He talks about boats all the time, […]

It is a little after 4am on a cold and dark October morning in New England… jet lag. I’m home for a few days after a great week of client work in Paris. And in a few days, it’s Singapore, Brisbane, Melbourne and Perth. During stretches like these, where we have several busy months, and […]