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Category: Storytelling

Business Storytelling: Six Steps To A Better Narrative

Originally published with the Forbes Coaches Council, September 2018. We know the power of a good story. A story can help make an emotional connection, vividly illustrate a key point or grab people’s attention. And a story can help give context and make your audience really feel the impact of a problem or solution. But […]

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How Does the Concept of Clickbait Apply to Presentation Titles?

This post was written by Kendra Raguckas, eLearning Designer and Facilitator at The Latimer Group. This week I began working on a new eLearning module for creating strong slide decks. In our work with clients, we always give the same advice: make sure your slides complement the speaker, capture the audiences’ attention, and help them […]

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Speaking Tips: Build Your Message in Three Acts

Here is a great way to think about your message, in three acts. ACT I: The Open You meet your audience, and your audience meets you. Your goal is to get them engaged right away, and the best way to do that is showing them what will be coming. Give them the topic, the main […]

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Help Us Solve a Universal Business Problem

We’ve written on this topic before, but it is such a global business issue, that I am writing about it again. We have clients across a range of industries and on five continents. And no matter where we go, no matter what the industry is, everyone complains about the exact same thing. Everyone wants their […]

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The Big Idea: Strategies For Expanding Your Reach

Originally published with the Forbes Coaches Council, April 2018. When you have a great new idea, launching it successfully and refining into a unique value proposition are enormous accomplishments. But don’t stop there. To truly explore the potential of a new idea, you need to keep finding ways to communicate your passion and reach new audiences. […]

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Introducing The Message Makeover Podcast

This post was written by Dan Cooney, Director of Coaching and Senior Facilitator at The Latimer Group. We are excited to introduce our brand new podcast, “The Message Makeover”. The show examines topical business communication challenges and offers expert coaching, advice, and feedback to business executives. Every day, consciously or not, we are constructing and […]

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Don’t Be Anyone’s “Last Straw”

This post was written by Brett Slater, Chief Social Media Officer at The Latimer Group. True story: This is my Grandfather’s camel. Years ago, when my grandfather was in the day-to-day grind, he was in a job that frustrated him. So he bought this little toy camel, and snipped off a number of straws from […]

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How to Create the TOTAL Audience Experience

When you stand up to speak in a professional setting, there are three primary ways you are interacting with your audience: the message you have developed, the slides you have created, and the delivery skills you exhibit. All three matter, because all three impact your audience’s experience. Many people think about their work presentations this […]

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Speaking Tips: Last Things First

Have you ever led a meeting, handed out the slide deck, began discussing the topic and while still on slide 1 or 2, most of your audience has already flipped to the last slide? I’m sure you’ve seen this before… Perhaps you’ve been the one flipping to the last slide, or perhaps you were the […]

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