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Category: Small Business

Growing Your Client Base? Start Here First

So many people are always thinking about “what’s next” or “what’s new.” Everyone likes to think about how to get bigger, better, stronger, especially from a business perspective. Where will the growth come from? How do I reach new potential customers or clients? I was at a party on Saturday night, and the event was […]

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The New Communication Age

The “Information Age” unofficially began in the early 70’s, and with the growth of the internet, the amount of information we gather, process, and share continues to grow exponentially. Until recently, competitive advantage in the workplace has been determined by how well we use and manage all that information. However, at The Latimer Group, we […]

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6 of the Most Common Interview Mistakes

In our coaching and training, we end up discussing the interview process all the time. Many of our clients interview regularly for promotions within their company. And almost all of our clients have to conduct interviews with others, for positions they are trying to fill on their own teams. Part of our coaching process is […]

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The Balance of Needs

As a small business owner, I am constantly thinking about the various needs that I, and my teammates, should always be thinking about. What needs am I referring to? Whose needs? I am constantly thinking of three sets of need: 1. Our clients’ needs. We are a service provider, and we preach “knowing your audience” […]

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The Customer is NOT Always Right

Sometimes certain phrases get repeated so often, they become more than cliche. They become indisputable fact. But that doesn’t mean such statements are always correct. Like many cliches, “the customer is always right” has some element of truth to it. The customer knows what they want or need, and the customer is entitled to certain […]

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What to Know Before You Tell Your Story

At The Latimer Group, we talk and write all the time about the ability to communicate clearly. That is our purpose, our mission, our raison d’etre. To succeed in the 21st century global business environment, you need to be able to communicate with your colleagues, employees, customers, prospects, and shareholders, and you need to be […]

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The Importance of Staying in Touch

We had a great interaction this week, a story worth sharing. We heard from a guy who had been in one of our workshops in 2005, back when he was with one of our biggest client companies. He left that company in 2007, which is probably the last time we had any contact with him […]

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An Important Communication Lesson from 2014

Over the holiday, I was reviewing my client notes from throughout 2014. Last year we worked with client companies in a range of industries, including financial services and banking, insurance, mining, oil and gas, aerospace, commercial construction, and several other forms of heavy industry. And we worked with executives and professionals from North and South […]

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The Global Need for Respect

During the past year of client work, we’ve spent time with professionals from over 25 different countries… busy, ambitious, successful, intelligent professionals. They worked in finance, engineering, marketing, communications, procurement, and all sorts of leadership and management positions. Our client base is certainly a diverse group! And any time we have an intense period of […]

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Global Communication and the 3 Things Every Audience Needs

In the coming weeks, we’ll be doing some work with clients on three continents, and executives from 15 different countries. In planning business travel of this scale, it always gets me thinking about how we communicate in that global environment, and how we have to adapt what we do to an audience that may not have […]

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