Sales Communication

We spend a lot of time with our clients talking about ways to create outstanding business communication. And all great business communication has five common characteristics, or ingredients: clarity, brevity, context, impact and value. Every single time we communicate in the work place, we need to be thinking about all five of these things. We […]

In nearly every one of our communication workshops, we spend significant time discussing the role of detail in 21st century communication. Does detail matter? Of course it does. How much detail is necessary? That depends on many things: who your audience is, how familiar they are with the topic, how senior they are, how mission […]

Have you ever written or sent something to a friend or a colleague, perhaps something important, that you worked hard on, and then been surprised when no prompt response came? It is hard in this situation to know what to think, or how to feel. Did I say something wrong? Did they not like it? […]

It’s a common occurrence in the business world. You prepare a meeting, presentation, or speech for a certain length of time, only to find out that you have a lot less time than you planned for. Sometimes we even learn our fate as we are walking into the presentation. We’ve spoken a lot lately about […]

This is a simple idea, but a very powerful one. We’ve all heard it before, yet so many of us continue to ignore it’s value. Whenever possible, tell your story with pictures and not words. Pictures create images in the mind, and for most of us the mind retains the things it sees much longer […]

The other day I was on a conference call with two good friends. One, Bill, is the CEO of US-based marine industry company. The other, Ron, is an independent marketing consultant. We were catching up on some business issues, and Bill made a comment that stuck with me. His company has had some communication challenges […]

If we look at our communication as if it were a meal that our audience will consume, we’ll of course want to prepare a communication “meal” they will enjoy. And in order to do that, there are 5 ingredients that must be included in our recipe: Clarity, Brevity, Context, Impact, and Value. But how much […]

  I spent the entire day yesterday with my four-year old son. We had quite a nice little Saturday. We woke up early, had breakfast together, and then went out for some man-style shopping. Home Depot was the highlight, for some tools. We then came home and spent several hours in the yard together. We […]

“Be sincere. Be brief. Be seated.”  ~Franklin D. Roosevelt We all complain about it, but we’re all guilty of it at times, as well. And in all our coaching, it’s one of the most common topics we run into with our clients. It’s the growing frustration with people’s inability to get to the point quickly […]

Earlier this week, someone told me that “they are more efficient when they multitask.” Yeah… right. This will be a short post today, because the efficiency of multi-tasking is a complete myth. And there is tons of detail to prove it, including this recent spot on NPR. In last week’s post, I pleaded with you […]