Persuasion

It is a little after 4am on a cold and dark October morning in New England… jet lag. I’m home for a few days after client work that’s taken me across the country and back. During stretches like these, where we have several busy months, and a global tour of client work, there is one […]

We discuss in every single workshop the power and importance of knowing your audience. It is a fundamental belief here at The Latimer Group, and we embrace the fact that knowing your audience is a key differentiator between mediocre and great communication skills. Here is a story to illustrate the point. We partner with many […]

We live in a world of distractions, constant and loud. We are expected to be available to everyone all the time, we compete for mindshare with unlimited amounts of content and entertainment, we have a social media landscape which can turn every day into an all-day conversation with friends all over the world. Quieting the […]

Today’s post was written by Kelly Slater, co-owner of Slater’s Garage Ads & Audio. This afternoon I made a sales presentation to a client remotely, using a screen-sharing app. Of course, it involved a multiple-slide PowerPoint presentation (because the common thinking is that customers NEED to see your offer, idea, strategy, etc. in a multi-page […]

Recently we shared a framework my colleagues and I use at The Latimer Group,  that captures the different levels of delivery skills possible for business communication. We got a great deal of reaction on that piece, including a question via Twitter from good friend John. John asked, “What happens when you need to work on […]

There are lots of ways to think about how we speak, and the way we deliver our message in the workplace. There is no one single standard for what is required and what is considered “great.” Authenticity always needs to rule the day, and we all need to have the confidence to speak in our […]

We spend an incredible amount of time speaking with our clients about capturing attention right up front when we speak. In a hyper-speed, over-scheduled, attention-starved world, it is critical that we have the skills to capture our audience’s attention right away. Otherwise, they will never engage, they won’t be listening, and they won’t absorb anything […]

We recently wrote about a powerful storytelling technique called Problem⇒Solution. It is a “cause and effect” technique, where you lay out the problem first, quantify the problem, and then share the solution and the benefits of the solution… and you do all of that as part of the OPEN in your presentation, conversation or meeting. […]

Today’s post was written by Brett Slater, Chief Social Media Officer at The Latimer Group. In addition to my work with The Latimer Group, I also work mornings as a radio DJ in my home state of Maine. And since I started working with The Latimer Group, I’ve been hyper-aware of how I communicate, especially […]

I spent a little time this past weekend capturing some thoughts after a heavy stretch of client work and travel. We have been delivering workshops to our clients at a brisk pace, and every once in a while, I like to pause after a big stretch and capture what I am learning. One of the […]