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I recently got a great email from a client named Colin. We’ve done extensive work with his company over the last five years, and Colin will occasionally reach out and give me a great idea for a blog post or a podcast. Colin listed for me the ways that his colleagues can reach him: work email (which […]

We get all sorts of requests from clients and friends, seeking our help with upcoming presentations, interviews, big sales pitches, or important conversations at work. But sometimes, the requests we get go far beyond the work place. I get asked all the time to help people with the wedding toast they have to give. I […]

This post was originally published in February 2017. Earlier this week, my wife and I, along with some good friends, attended our first political “town hall” event, hosted by Chris Murphy, the junior senator from Connecticut and a Democrat. We obviously are living in a highly-charged and emotional political climate in the United States, and […]

Busy is the New Stupid

Posted On May 30, 2019 BY

Let me get the footnote of attribution out of the way. I “borrowed” that line, with permission, from my great friend and business school classmate, Phil Bonanno. And now back to our regularly scheduled program… My colleagues and I talk all the time about how listening, awareness and respect are critical building blocks of persuasion. […]

This post was written by Dan Cooney, Director of Business Development at The Latimer Group. We all see things differently. Thanks, Captain Obvious! Yes, it’s a truism, but why is this one so important to you as a communicator? You have to understand the perception gap — the difference between what you said and what […]

There is this flawed perception that comes up in workshops all the time. And that perception is that “presence” is primarily created by the way one dresses, acts and speaks. We hear it all the time. First-time participants in our workshops want to separate the overall presentation performance into separate buckets: “Okay, let’s work on […]

We had a great conversation with clients recently, in one of our Persuasive Communication Skills Workshops. And the topic of this conversation was typical. We were discussing with participants the need for getting to the point in the 21st century business world. And several of the participants were politely but firmly pushing back, concerned that I was coaching […]

Your audience will only remember a small percentage of what you say. Some studies suggest it will be less than 20%. Fact. Other studies suggest that the average adult attention span is now about 8 seconds. Bummer. So what do you do about it? Focus on all three aspects of the audience experience: Make sure […]

Here are some stats that will shock you: The average American employee attends 62 meetings per month, half of which are described by those same workers as a “total waste of time.” That translates into 31 hours per month, per employee of unproductive time. In addition, 45% of those polled felt “overwhelmed” by the number […]

Originally posted with the Forbes Coaches Council, April 2019 Maybe this has happened to you: You walk into a conference room fully confident that you’ve prepared well and put together a crisp, persuasive presentation that will instantly wow your audience. The proposal you’ve developed is clearly the right choice, and you know the numbers that support your […]

A book about change

The Latimer Group’s CEO Dean Brenner is a noted keynote speaker and author on the subject of persuasive communication. He has written three books, including Persuaded, in which he details how communication can transform organizations into highly effective, creative, transparent environments that succeed at every level.