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AI tools are being used everywhere these days. The efficiency and precision they bring is powerful, but as we mentioned in the blog post, AI: “Use it as a Prompt”, we never want to remove the human element from communication. Powerful, persuasive communication is authentic in tone and content. To achieve this using an AI […]

Level Up Your Listening Skills

Posted On October 17, 2023 BY

I spend a lot more time thinking about listening now than I used to. Why? I am not really sure. It could be my advancing age. It could be parenthood. It could be experience in my job. It could be the influence of some of the people in my life. Probably, it is a little bit of […]

(Author’s Note: This is a piece I originally wrote several years ago. But we republish it every 18 months or so, because the point continues to be true, and because my colleagues and I continue to see evidence of the risk of PowerPoint every single day. As you read this, keep this in mind… your […]

Have you ever listened to that person who says something like “um” over and over and over? After a while, all you hear are the “ums.” How about the person who says “like,” or “you know?” Distracting, right? How about the person who qualifies everything they say with a “sort of” or a “kind of” […]

Simplify Your Slides, Simply

Posted On October 5, 2023 BY

Over the last month, we have spent nearly every day in workshops with some of our top clients. And in every single one, the concept of terrible PowerPoint slides came up. Everyone wants to know how to make their slides simpler. Everyone wants to have a “Steve Jobs” level of simplicity with their slides. But […]

Long time readers of this blog know that I am a regular (but not constant) amateur poker player. I have a regular game with a group of friends, and our low-stakes game will range from one table of 6-8 players, to occasionally multiple tables with 15-30 players. It is primarily about having good fun with […]

So often in preparing to communicate, we make a fundamental mistake: we enter what my colleagues and I refer to as “the messenger mindset.” What this means is that our entire approach to communication is about the “delivery of information.” When we fall into the messenger mindset trap, we are only thinking about what we want […]

Everyone always wants to talk about leadership. Every organization is obsessed with training its leaders, present and future. And many professionals invest in developing their own leadership skills. Important stuff. But leadership is only a part of the equation for a successful organization. The other part… and in some ways, the more important part… is […]

Everyone needs to know how to sell themselves. Sometimes we are in the midst of a formal job search. Sometimes we are building out our network, and are thinking about the next job. Sometimes we are auditioning for a promotion. Sometimes we are building the necessary relationships to sell more of our products and services. […]

There is a mindset I hear people articulate from time to time… and that mindset is that your presence is primarily created by the way you look and carry yourself. I heard this again recently in a workshop I was teaching, and the participant said that they did not have the wardrobe to create a […]

A book about change

The Latimer Group’s CEO Dean Brenner is a noted keynote speaker and author on the subject of persuasive communication. He has written three books, including Persuaded, in which he details how communication can transform organizations into highly effective, creative, transparent environments that succeed at every level.