At The Latimer Group, we talk and write all the time about the ability to communicate clearly. That is our purpose, our mission, our raison d’etre. To succeed in the 21st century global business environment, you need to be able to communicate with your colleagues, employees, customers, prospects, and shareholders, and you need to be able to get to the point quickly and clearly.
But to take that even further, you also need to be able to communicate your (or your organization’s) value. You need to be able to explain what your mission, your offer, and your competitive advantage are.
In other words, you need to be able to explain what makes you invaluable and unique.
In order to do all this, you need to have a narrative. You need to have an understanding of your story. Because if you don’t know what it is, and can’t articulate it to yourself, you won’t be able to explain it to anyone else.
The point here is this… before we can have a conversation about how to explain your value quickly and clearly, you first need to know what your value is. We can’t work on how to tell the story better, without first knowing what the story is.
Think about it for yourself and your organization. Do you know what your value is? Are you sure? Because we need to have all our ingredients available before we can begin cooking our meal.
Good luck, and have a great day.