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Author: Dean Brenner

It’s Wedding (Toast) Season!

We get all sorts of requests from clients and friends, seeking our help with upcoming presentations, interviews, big sales pitches, or important conversations at work. But sometimes, the requests we get go far beyond the work place. I get asked all the time to help people with the wedding toast they have to give. I […]

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Don’t Be Afraid To Be A Follower

Originally published with Forbes Coaches Council, May 2019 We all want to be leaders. Our corporate culture wants us to want to be leaders. We seek out training, we dress the part, we jockey to take the helm of a project or a team. No one wants to admit to being a follower, and few people […]

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Busy is the New Stupid

Let me get the footnote of attribution out of the way. I “borrowed” that line, with permission, from my great friend and business school classmate, Phil Bonanno. And now back to our regularly scheduled program… My colleagues and I talk all the time about how listening, awareness and respect are critical building blocks of persuasion. […]

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Your Presence is Everything About You

There is this flawed perception that comes up in workshops all the time. And that perception is that “presence” is primarily created by the way one dresses, acts and speaks. We hear it all the time. First-time participants in our workshops want to separate the overall presentation performance into separate buckets: “Okay, let’s work on […]

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The Psychological Challenge of Brevity

We had a great conversation with clients recently, in one of our Persuasive Communication Skills Workshops. And the topic of this conversation was typical. We were discussing with participants the need for getting to the point in the 21st century business world. And several of the participants were politely but firmly pushing back, concerned that I was coaching […]

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5 Solutions to Classic Communication Problems

If your communication problem is time, then brevity is your friend. Make sure to shorten your message significantly. Reduce your information to a list of “three things,” so that your message is easier to remember. If your communication problem is attention span, then a “hook” is your friend. Work hard to connect with your audience […]

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3 Keys to Stronger Audience Retention

Your audience will only remember a small percentage of what you say. Some studies suggest it will be less than 20%. Fact. Other studies suggest that the average adult attention span is now about 8 seconds. Bummer. So what do you do about it? Focus on all three aspects of the audience experience: Make sure […]

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One Meeting, Two Meetings, Short Meetings, Few Meetings

Here are some stats that will shock you: The average American employee attends 62 meetings per month, half of which are described by those same workers as a “total waste of time.” That translates into 31 hours per month, per employee of unproductive time. In addition, 45% of those polled felt “overwhelmed” by the number […]

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The Metrics Of Persuasion: Two Key Variables In A Presentation

Originally posted with the Forbes Coaches Council, April 2019 Maybe this has happened to you: You walk into a conference room fully confident that you’ve prepared well and put together a crisp, persuasive presentation that will instantly wow your audience. The proposal you’ve developed is clearly the right choice, and you know the numbers that support your […]

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