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Author: Dean Brenner

Persuasion Tips: Make Your Audience Feel the Problem

Getting people to listen to you in today’s modern workplace is hard enough. We write about that challenge all the time. But once you get people to hear you, your challenge is not over. Getting people to hear you is a great first step… but only a first step. The next step, which may also be the […]

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Good “Pre-Persuasion” Makes Everything Else Easier

Do you find it easy to persuade people? That’s a broad question, with an answer that is likely to be some version of, “sometimes.” Whether someone is easily persuaded depends on a lot. The size of the ask, the environment and situation you’re in, the kind of person you’re trying to persuade, and other variables can all play […]

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Speaking Tips: 5 Ways to Calm Your Nerves

Asking people if they “get nervous” when they have to stand up and speak is almost not worth asking. For most of us, the answer is a resounding “yes.” As we begin to return to an in-person post-pandemic work environment, many of you will have important meetings, conference calls, or presentations on your calendar. Some […]

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The Search for Brevity

Have you ever sat through a meeting, or a conference call, or a presentation, and thought to yourself… “Oh my god… I wish this person would get to the point…“? Yeah. Me too. Many, many times. We all know what it feels like to have our time wasted by someone who just won’t, or can’t, […]

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The Customer is NOT Always Right

Sometimes certain phrases get repeated so often, they become more than cliche. They become indisputable fact. But that doesn’t mean such statements are always correct. Like many cliches, “the customer is always right” has a great deal of truth to it. The customer knows what they want or need, and the customer is entitled to […]

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What’s Your Default Setting for Detail?

I do a lot of one-on-one coaching. And in most cases, I will conduct some background interviews to gather information about the person I am coaching… what are their strengths and weaknesses, and what gaps can I help fill? One of the most common weaknesses that I hear during those interviews is that the person […]

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To Communicate Well, First Listen Well

When we think about communication in the workplace, all too often we focus on the delivery part: what we will say, what our slides will look like and how loudly we should speak. All that’s important, but what about the other side? Before we speak, we need to listen. And when we do speak, we need to make sure that our audience […]

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The Difference Between Influence and Authority

There are two ways we can get people to do what we want or need them to do: because we have influence over them, or because we have authority over them. We can have influence without authority, and we can have authority without influence. Influence comes from respect, collaboration, and credibility. Authority comes from title and your […]

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Dean Brenner on the Ebb and Flow Podcast

I recently had the pleasure of being a guest on the Ebb and Flow Podcast, hosted by Paul Leeming of Long River Wealth Management. I know Paul and his partners at Long River really well (full disclosure… the senior partner and founder of Long River is my father-in-law, Tom Lips). Their group sets the standard […]

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