At The Latimer Group, we speak with our clients and colleagues about the “New Communication Age” we live in. Nowadays, communication is not just about having or controlling information. Years ago, in an era when not everyone had access to information, then the best communicators were, in fact, the ones who could access and disseminate information.
However, we’re now in an era where more people than ever have access to more information than ever. We believe it’s no longer an advantage to just have the information. We think there’s even greater opportunity for competitive advantage, based on an ability to not only use and process this information, but also to boil that information down to its essence, explain it simply and clearly, and make things easy for colleagues and customers to understand.
The more often you can succeed at that, the more you’ll become known for it. It will become part of your “communication brand,” and that will bring you even more competitive advantage among your colleagues.