Tag Archives: sales

Communication Doesn’t Have to Be Difficult

Don't make communicating more difficult than it has to be. Focus on the simple questions and simple answers, then build from there. Communication clarity is really hard in the 21st century… a mantra I have recited over and over in this space. It’s hard because of the noise, the competition for mind share, and shrinking attentions spans. But often the best way to combat difficulty and noise is to focus on the most simple, basic elements of what you are trying to achieve. You are competing for clients’ mind share and attention span? It’s complicated out there in the world today? Lots of things to talk about? All of the above?

The best way to compete in a loud, busy, complicated business space is to try NOT to be loud, busy and complicated. In fact, the best way to compete in a loud, busy, complicated space is to present something that is calm, thoughtful, with easily-understood value. Make it easy for your customers to understand what you do for them… why you are valuable for them… how you will save them time, or build their bottom line, or make them better at something that is important to them.

We spend a lot of time talking to people in lots of organizations… smart people… thoughtful, diligent people. And we are always amazed how many people make their communication harder than it has to be.

Clear, simple, valuable communication starts with your preparation. And in your preparation, the more clear and simple the questions you ask yourself are, the more likely you’ll create communications that are clear and simple. Questions like:

So what do we want to be known for? 

What do we want people to hear and remember about us?

What do you customers want most from us?

What do our customers need from us?

Questions like these, and others, are at the heart of great business communication preparation. And anything that drifts beyond your answers to these questions should be cut away. Get rid of it. It will only clutter things up.

Keep it simple. Ask yourself simple questions. Limit yourself to simple answers. And then build around that.

Don’t make it harder than it has to be.

Have a great day.

At The Latimer Group, our individual Coaching services are highly customized and designed to help you achieve your specific goals. Typical engagements focus on developing skill sets in Leadership Communications, Public Speaking, and Executive-Level Business Presentations. To learn more, e-mail us at info@TheLatimerGroup.com
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Your Job as a Communicator is Changing

Years ago, before the age of the internet, when you got sick, you went to the doctor, she told you what was wrong, and what to do about it. The doctor had all (or most of) the information, so her job was to distribute that information to you so you could decide how to proceed.… Continue Reading

Good “Pre-Persuasion” Makes Everything Else Easier

Do you find it easy to persuade people? That’s a broad question, with an answer that is likely to be some version of, “Sometimes.” Whether someone is easily persuaded depends on a lot. The size of the ask, the environment and situation you’re in, the kind of person you’re trying to persuade, and other variables… Continue Reading

How to Gain Mindshare in 2017

It’s hard to get people to pay attention any more. A lot of people believe that attention spans are shrinking. But regardless whether they are or not, here is an undeniable fact: there is exponentially more competition for mindshare and attention than ever before. So the net effect is the same — because there is… Continue Reading

A Simple Tip for More Powerful Storytelling

This is a simple idea, but a very powerful one. We’ve all heard it before, yet so many of us continue to ignore it’s value. Whenever possible, tell your story with pictures and not words. Pictures create images in the mind, and for most of us the mind retains the things it sees much longer… Continue Reading

Listening Strengthens Your Message

  Good, active listening leads to all sorts of good outcomes. Active listening means you are engaged, not distracted, and doing your best to pay attention. Active listening means you are trying to understand the other person, and what matters to them. Active listening means you are aware, or trying to be aware, of perspectives… Continue Reading

The Secret to Finding Your Executive Voice

We recently finished an intensive workshop with one of our top clients. The topic was Executive Communication Skills, and the goal was to coach a small group of about 10 rising executive stars in the art of persuasive, executive-level communication skills. We covered a lot of ground over the two days, but one topic worth… Continue Reading

Are You Changing and Growing with Your Customers?

Did you learn some new things last week? Do you look at the world the same way you did six months ago? Do your business strategy and business goals change over time? In other words, if my knowledge of you and your business is based on where things were for you six months ago, would… Continue Reading

3 (First) Steps to Delivering a More Memorable Message

Do you want to be an effective communicator? Be more memorable? Do you want people to follow your lead, support your idea, or buy your product or service? Of course you do. When I say “be memorable,” I’m not suggesting that you do something outrageous so that they remember that crazy person who did “x.”… Continue Reading

Why You Should Make Time to Prepare for Meetings

One of the most frequent questions or objections we hear in our workshops, usually delivered right about the time we are teaching our Latimer Group Model for Persuasion, is this… “I don’t have the time to do the things you are telling me to do. I know I need to, but I just don’t have… Continue Reading

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Email: info@thelatimergroup.com