Tag Archives: recipe

What to Know Before You Tell Your Story

What to Know Before You Tell Your Story? This!

At The Latimer Group, we talk and write all the time about the ability to communicate clearly. That is our purpose, our mission, our raison d’etre. To succeed in the 21st century global business environment, you need to be able to communicate with your colleagues, employees, customers, prospects, and shareholders, and you need to be able to get to the point quickly and clearly.

But to take that even further, you also need to be able to communicate your (or your organization’s) value. You need to be able to explain what your mission, your offer, and your competitive advantage are.

In other words, you need to be able to explain what makes you invaluable and unique.

In order to do all this, you need to have a narrative. You need to have an understanding of your story. Because if you don’t know what it is, and can’t articulate it to yourself, you won’t be able to explain it to anyone else.

The point here is this… before we can have a conversation about how to explain your value quickly and clearly, you first need to know what your value is. We can’t work on how to tell the story better, without first knowing what the story is.

Think about it for yourself and your organization. Do you know what your value is? Are you sure? Because we need to have all our ingredients available before we can begin cooking our meal.

Good luck, and have a great day.

At The Latimer Group, our individual Coaching services are highly customized and designed to help you achieve your specific goals. Typical engagements focus on developing skill sets in Leadership Communications, Public Speaking, and Executive-Level Business Presentations. To learn more, e-mail us at info@TheLatimerGroup.com
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Video: The Recipe for Great Communication

The Recipe for Great Communication contains 5 ingredients: Clarity, Brevity, Context, Impact, and Value. But depending on your audience’s “taste” — that is, depending on what kind of information your audience needs — those ingredients may vary in proportion. So, how do we know how much of each ingredient to use when we prepare for meetings… Continue Reading

End Annoying Conference Calls in 5 Easy Steps

We’ve all been to THIS conference call… too many times in fact. While Tripp and Tyler absolutely nail the inherent comedy in the ways we conduct conference calls, let’s take the conversation to the next level. How do we run better conference calls? Here are a few simple ideas: 1. Set context and get the… Continue Reading

Great Communication as PART of Your Brand

In all of our workshops, we always ask participants their goals for the session. We get lots of great answers to that query. The participants in our workshops almost always come with ambitious and lofty goals. And one theme we frequently hear is that the people we work with want to have great communication skills… Continue Reading

The Recipe for Great Communication

If we look at our communication as if it were a meal that our audience will consume, we’ll of course want to prepare a communication “meal” they will enjoy. A meal that will satisfy their hunger for simple, valuable communication. And in order to do that, there are 5 ingredients that must be included in… Continue Reading

A Simple Tip for Communicating More Value

When you are giving a business presentation, do you tell people what you think is most important? Or do you find ways to demonstrate value from their perspective? When we are talking about being more persuasive, this is one of the most important things to consider. If you want to persuade anyone of anything, you… Continue Reading

5 Steps to Giving Your Message More Impact

Over our last several posts, we have been reviewing the key characteristics of great business communication: Clarity, brevity, context… and today’s topic: impact. Does you message stand out? Do you make it easy for your audience to remember what you say? Does your message make an impact on the mind of your listener? You need… Continue Reading

Context is King

Over our last several posts, we have been touching on a few of the important ingredients for great communication… clarity and brevity chief among them. Today we touch on a third critical ingredient: context. Context is critical. Context creates relevance. Context helps your audience engage and listen. Context helps your audience care. We are all… Continue Reading

The Recipe for Great Communication Is Never Complete

We spend a lot of time with our clients talking about ways to create outstanding business communication. And all great business communication has five common characteristics, or ingredients: clarity, brevity, context, impact and value. Every single time we communicate in the work place, we need to be thinking about all five of these things. We… Continue Reading

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The Latimer Group, LLC
350 Center Place
Suite 106
Wallingford, CT 06492
Phone: 203.265.4344
Email: info@thelatimergroup.com