Throughout our business lives, our communication is peppered with information, updates, and messages, many of which it’s up to us to deliver. But to truly persuade, we must build consensus around our plan or idea. And to do that, we must do more than give an update, or deliver a message. We must prepare our message, know our audience, and get into a space where we’re focused on what’s important to them.
In the video below from a recent client conference, our Director of Learning Amy Fenollosa talks about the magic that comes when you communicate with the mindset of being MORE than a messenger: